Overview
Join BIC World as Field Sales Manager for the Stationers channel in Italy.
You will develop and execute sales strategies, lead a regional team, and drive growth through key distributors and retailers.
You will manage territory coverage, build strong customer relationships, and monitor performance with data-driven insights.
Collaborate cross-functionally to align sales with marketing, finance, and supply chain goals, delivering measurable impact.
This is an opportunity to shape the Italian market presence for a global, sustainability-minded brand.
Responsabilità
Develop and implement sales strategies for the Italian market aligned with company objectives
Lead, train, and motivate the field sales team to achieve targets
Optimize territory management and market penetration
Build and maintain relationships with key customers, distributors, and retail partners
Monitor sales performance, track KPIs, and provide reports and forecasts
Collaborate with marketing, customer service, supply chain,



and other departments
Manage budgets and ensure cost-effective sales operations
Requisiti fondamentali
Bachelor's degree in business, marketing, or related field
FMCG/CPG field sales management experience; stationers/traditional trade experience a plus
Strong leadership and people management skills
Deep understanding of the Italian market, channels, and consumer behavior
Analytical mindset with ability to interpret sales data and trends
Excellent communication and negotiation skills
Proficiency in Italian and English; experience with sales management software
Proficient in using sales management software and tools for performance tracking and reporting
leadership
communication
negotiation
analytical thinking
sales management software and tools
data interpretation and reporting

📌 Field Sales Manager (Varese)
🏢 Bic
📍 Varese