Overview
In this role you will shape and execute data-driven, multichannel customer engagement strategies from our Milan HQ.
You will work to optimise channel performance, drive consistent customer journeys, and expand reach with new digital channels.
You'll translate business needs into practical CRM requirements and partner with IT and cross-functional teams to deliver impactful campaigns.
This is a hands-on role at scale, focused on increasing engagement and conversion while aligning with the company's customer-centric goals.
Retribuzione / Benefits
****** to ****** € gross
corporate welfare services
equal opportunity employer
Responsabilità
Support global contact strategy definition and improve performance to optimise channel effectiveness and conversions
Orchestrate email, SMS, and push notification campaigns across multiple touchpoints
Manage campaign reporting and analytics with a test-learn-scale approach
Ensure rollout of customer journeys across channels for a seamless experience




Activate and test new digital channels to broaden reach
Lead CRM project requirements and translate business needs for IT collaboration and implementation
Coordinate with IT/tech teams for smooth integrations and platform enhancements
Requisiti fondamentali
5+ years in CRM, digital marketing, or clienteling roles
Strong knowledge of multichannel communication and campaign management tools
Solid analytical skills to translate data into actions
Familiarity with marketing automation platforms, journey design, and A/B testing
Strong project management with ability to manage multiple priorities
Knowledge of digital trends and customer engagement best practices
Fluent in Italian and English
Determined and agile
Curious and engaging
Creative and highly organized
Multichannel campaign management
Marketing automation platforms
Customer journey design

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