pstrongJOB SUMMARY /strong /ppThe Director of Sales Marketing is responsible for establishing Capella Florence as one of Europe#39;s most sought-after ultra-luxury hotels ahead of opening and leading the commercial strategy through launch and stabilization.
/ppbr / /ppThis individual will build international demand across luxury leisure, high-end corporate, group and events, while positioning the hotel at the very top of Florence#39;s luxury market.
The role requires exceptional commercial leadership, strategic brand stewardship and the ability to cultivate influential global relationships across luxury travel advisors, consortia, media and key luxury partners.
/ppbr / /ppWorking closely with the General Manager, Corporate Commercial Leadership and Regional Sales Offices, the Director of Sales Marketing will develop and execute an integrated commercial strategy encompassing Sales, Marketing, Revenue, Distribution and Public Relations to deliver sustained market leadership, premium rate positioning and long-term brand equity.
/ppbr / /ppstrongTHE ROLE /strong /pulliDevelop and execute the commercial strategy for Capella#39;s most significant European openings.
/liliBuild premium demand well in advance of opening through strategic market activation.
/liliPosition Capella Florence at the top of the competitive luxury set, achieving market-leading ADR and RevPAR.
/liliCreate an integrated commercial strategy spanning Sales, Marketing, Revenue, Digital, Distribution, PR, Social and Partnerships.
/liliDrive owner confidence through disciplined commercial planning and performance reporting.
/liliSecure inclusion, develop and personally manage relationships with key luxury travel advisor networks including Virtuoso, Serandipians, American Express Fine Hotels + Resorts and other strategic luxury distribution partners.
/liliBuild preferred partnerships with leading luxury travel agencies across Europe, North America, Asia Pacific and the Middle East.
/liliEstablish Capella Florence as a preferred hotel among the world#39;s leading luxury travel advisors.
/liliPersonally cultivate relationships with influential travel advisors, UHNW travel designers, family offices, luxury corporate accounts, destination management companies and key opinion leaders to build long-term commercial value.
/liliDevelop and execute the complete commercial pre-opening critical path.
/liliRecruit, mentor and build a high-performing commercial team, instilling a revenue culture and mindset.
/liliLead opening campaigns encompassing Rooms, FB and Spa.
/liliEstablish an optimal market penetration strategy.




/liliDefine and launch opening offers that will cement Capella Florence's ultra-luxury positioning.
/liliLaunch CRM strategy.
/liliBuild database within Salesforce.
/liliDevelop opening calendar across Marketing, Sales and all Commercial touchpoints.
/liliLead media preview strategy that will positively impact global visibility.
/liliOptimise channel mix to maximise direct contribution while leveraging strategic luxury distribution partners.
/liliCollaborate with Revenue Management to develop pricing, segmentation and inventory strategies aligned with Capella#39;s premium positioning.
/liliProtect and elevate Capella#39;s brand standards across every commercial touchpoint.
/liliEnsure all communications reinforce the brand#39;s positioning within the ultra-luxury segment.
/liliIdentify strategic collaborations that strengthen awareness amongst affluent global travellers.
/liliFormulate and implement diverse Sales Marketing strategies to maximize room revenue.
/liliUnderstands the respective market and competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
/liliDirect Sales team and ensure they meet the targets set in the annual business plan.
/liliAttend all major local and overseas trade shows, hotel and tourist association meetings to identify market opportunities for the hotel.
/liliPlan and where appropriate, execute sales trips to key existing market areas and identify new potential market areas.
/liliLead Guidance Team engagement, organize and accompany famil and site inspection trips of the hotel by major clients.
/liliDirect Sales team in identifying market opportunities for increasing the revenue produced by group meetings, functions and special events.
/liliDirect Reservations Sales team in driving conversion and upselling through telephone calls and delivering high level of customer service to call-in guests.
/liliActively engaged with Marketing Communications team in formulating and implementing strategies to create awareness for the hotel in local and international markets through various media and marketing partnerships.
/liliEstablish Capella Florence as the city#39;s most sought-after destination by cultivating relationships with influential local social,



business and cultural communities and positioning the hotel as the preferred venue for high profile guests and events.
/liliDrive the commercial objectives of Food Beverage and Spa in promoting the facilities in increasing revenue.
/liliPerform any other reasonable duties as required by the General Manager from time to time.
/liliManage budget of the entire Sales Marketing Division, monitor and control the expenses and ensure that there is no substantial overrun of costs.
/liliWorks collaboratively with available sales channels, i.e. Property Sales, Regional Sales Offices and Corporate Teams to ensure sales efforts are coordinated, complementary and not duplicative.
/liliContinuously focuses on improving Guest Engagement to create customer loyalty and increase market share.
/li /ulpbr / /ppstrongTALENT PROFILE /strong /ppstrongQualification /strong /pulliBachelor's Degree in either Hospitality Management, Business Management, Communications, Sales Marketing or equivalent.
/li /ulpbr / /ppstrongWork Experience /strong /pulliMinimum 8–10 years progressive commercial leadership experience within internationally recognised ultra-luxury hotel brands.
/liliPrevious experience leading Sales Marketing for a Forbes Five-Star or equivalent ultra-luxury hotel strongly preferred.
/liliDemonstrated success leading at least one luxury hotel in an international market.
/liliProven ability to launch and position ultra-luxury hotels at the top of their competitive markets.
/liliStrong commercial leadership with a track record of delivering premium ADR, RevPAR and market share.
/liliExecutive presence capable of engaging owners, UHNW clients, global partners and the world#39;s leading luxury travel advisors.
/li /ulpbr / /ppstrongTechnical Skills /strong /pulliMust possess excellent organizational and planning skills.
/liliProven track record of achieving Sales Marketing targets and success of hotel pre-opening.
/liliExtensive experience managing luxury travel consortia including Virtuoso, Serandipians, Traveller Made, American Express Fine Hotels + Resorts and leading luxury wholesale partners.
/liliDeep understanding of international luxury demand from North America, UK, Europe, GCC, Australia and Asia Pacific.
/liliInspirational leader with demonstrated ability to attract, develop and retain exceptional commercial talent.
/liliDemonstrates a strong business acumen.
/liliExcellent verbal and written communication skills with the ability to draft, read and organize information from proposals and contracts.
/li /ulpbr / /ppemKindly be informed only shortlisted candidates will be notified.
/em /p

📌 Director Of Sales And Marketing (Firenze)
🏢 Capella Hotels and Resorts
📍 Firenze