ppbDo you enjoy working with cutting-edge technology? /b /p pbWould you like to help shape the future of our global energy? /b /p pbJoin our Team! /b /p pBaker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com. /p pbPartner with the best /b /p pThe Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go-to-market activation for Baker Hughes’ products and services. /p pThis role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness. /p pThe role operates within the Commercial Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices. /p h3Strategic Objectives /h3 ul liEnabling consistent, differentiated product and technology positioning across priority portfolios. /li liSupporting successful product commercialization and go-to-market execution. /li liContributing insight-driven marketing improvement through competitor and market analysis. /li liBuilding strong foundational capability in product and technology marketing practices. /li /ul h3Role Scope Contribution /h3 ul liDevelopment and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing. /li liExecution of launches, refreshes, and commercial enablement activities. /li liOngoing competitive and market intelligence to inform positioning and differentiation. /li liThe role ensures marketing outputs are accurate, customer-focused, competitive, and aligned with Baker Hughes brand and governance standards. /li /ul h3Key Responsibilities /h3 h3Technology Marketing Execution /h3 ul liSupport the development of product positioning, messaging frameworks, and value propositions. /li liTranslate technical features and capabilities into customer-oriented benefits and outcomes.



/li liContribute to go-to-market activities including product launches, updates, and lifecycle milestones. /li liDevelop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content. /li /ul h3Competitive Intelligence Benchmarking /h3 ul liMonitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels. /li liSupport structured competitor benchmarking to compare Baker Hughes’ messaging, claims, and market presence against key competitors. /li liDocument insights on differentiation opportunities, gaps, and emerging competitor best practices. /li liProvide inputs to senior marketing leaders to support refinement of product positioning and messaging. /li /ul h3Cross-Functional Collaboration /h3 ul liWork with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. /li liSupport Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product- and competitor-informed enablement materials. /li liCoordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences. /li /ul h3Measurement Continuous Improvement /h3 ul liSupport basic tracking of product marketing performance and engagement metrics. /li liIncorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. /li liContinuously develop skills in product marketing, competitive analysis, and data-driven marketing. /li /ul h3Fuel your passion /h3 pTo be successful in this role, you will have: /p ul liTypically 5-10+ years of experience in product marketing, B2B marketing, or a related field. /li liEnergy Solution and Oil and Gas experience /li liExperience working with technical, industrial, or B2B technology products or services. /li liPrevious experience in role with global exposure /li liExposure to competitor analysis, market research, or benchmarking activities. /li liExperience working in matrixed or cross-functional organizations.



/li /ul h3Key Skills Competencies /h3 ul liProduct and technology marketing fundamentals /li liMessaging and value proposition development /li liCompetitive intelligence and analytical thinking /li liStrong written and verbal communication skills /li liAbility to simplify technical content for commercial audiences /li liCross-functional collaboration skills /li liAttention to detail and adherence to governance /li liAbility to manage multiple priorities with guidance /li liStrong learning mindset with interest in advanced product marketing practices /li liOpenness to leveraging digital and AI tools to support analysis and content development /li /ul h3Work in a way that works for you /h3 pWe recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns: /p ul liWorking flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive /li /ul h3Working with us /h3 pOur people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. /p h3Working for you /h3 pOur inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: /p ul liContemporary work-life balance policies and wellbeing activities /li liComprehensive private medical care options /li liSafety net of life insurance and disability programs /li liTailored financial programs /li liAdditional elected or voluntary benefits /li /ul pThe Baker Hughes internal title for this role is: Communications Specialist - Customer/Marketing Comm /p h3About Us /h3 pWe are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet. /p h3Join Us /h3 pAre you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward. /p pBaker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. /p pbR /b /p /p #J-18808-Ljbffr

📌 Technology Marketing Specialist (Product Marketing & Competitive Intelligence) (Firenze)
🏢 Baker Hughes
📍 Firenze