Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.

Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.

Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.

About the Position

We are looking for a Senior E-commerce Merchandising Specialist to execute and optimize the onsite customer experience across our e-commerce stores. In this role, you will drive onsite merchandising execution and optimization, translating commercial priorities, product strategies and customer insights into effective digital experiences, while ensuring product content is accurate, engaging and optimized for commercial performance.

Working cross-functionally with E-commerce Merchandising, Performance Marketing, SEO, CRM, Product and Art teams, you will ensure products and collections are effectively prioritized and presented across the customer journey, while maintaining consistent, high-quality onsite content and supporting SEO performance, AI discoverability, customer experience and conversion. You will play a key role in the day-to-day management of our Shopify stores, supporting product launches, campaigns, merchandising execution and continuous site optimization.

Key Responsibilities:

- Own the execution and continuous optimization of onsite merchandising across homepage, collection pages, product listing pages, landing pages and key customer journeys,



ensuring alignment with commercial priorities, product strategy and brand standards
- Translate commercial priorities, product launches, seasonal initiatives and campaign objectives into effective onsite merchandising experiences, ensuring products and collections are appropriately prioritized and presented across key customer touchpoints
- Own the day-to-day management and optimization of the online product catalogue, ensuring accurate product categorization, taxonomy, attributes, collection structures and product information to support navigation, filtering, onsite search and product discoverability
- Optimize product ranking, collection composition and product visibility based on commercial priorities, product performance, customer behaviour and availability, identifying opportunities to improve product discovery, engagement and conversion
- Lead the execution of onsite merchandising and content updates, including product launches, homepage merchandising, collection updates, promotional campaigns and seasonal initiatives, ensuring timely and consistent execution across markets
- Build and maintain collections, landing pages and merchandising experiences in Shopify, ensuring they effectively support product priorities, customer journeys and commercial objectives
- Own the quality, governance and continuous optimization of onsite content, ensuring accuracy and consistency while supporting merchandising objectives, customer experience, SEO and AI discoverability.
- Own the coordination, quality assurance and implementation of localized content across 12 languages, ensuring accurate and consistent merchandising experiences across regional storefronts




- Partner with Merchandising, GTM, Performance Marketing, SEO, CRM, Buying, Product and Creative teams to support commercial objectives and campaign execution, while establishing and continuously improving best practices and processes for catalogue management, onsite merchandising and content operations.
- Establish and maintain best practices and processes for content management and merchandising operations.

Requirements:

- A minimum of 4 years' experience in ecommerce content management, digital merchandising or a similar ecommerce role
- Fluency in English is a must have (C1 level)
- Hands-on experience managing onsite content and merchandising within Shopify or another leading ecommerce platform
- Strong understanding of ecommerce merchandising, customer journeys, product discovery, assortment presentation and onsite optimization
- Experience managing and optimizing product rankings, collections, product visibility, landing pages and key merchandising touchpoints across the customer journey
- Strong commercial mindset, with the ability to translate business priorities, product strategies and performance insights into effective onsite merchandising decisions
- Experience managing multilingual ecommerce content, translations and digital assets across a large product catalogue
- Experience working in international environments, coordinating across multiple markets and cross-functional stakeholders
- Strong understanding of on-page SEO and content optimization principles, with experience optimizing onsite content to improve organic visibility, AI discoverability and conversion
- Experience using data, product performance, customer behavior and search insights to optimize onsite merchandising, product discovery, content and conversion
- Proactive, collaborative and solution-oriented, with the ability to prioritize multiple initiatives in a fast-paced environment.

Location: Asolo (on site)

Salary package: starting from 40,000€ + meal voucher +welfare

📌 Senior E-commerce Merchandising Specialist (Asolo)
🏢 Alpinestars
📍 Asolo