Business Development Manager – Foodservice & HORECA

Location: Europe or United States

Work Model: Remote / Home-Based

Travel: Frequent international travel

Employment Type: Full-time

About Us

We are a leading Peruvian agro-industrial company with a strong and growing presence in international markets, specializing in premium fruit purees, fruit ingredients and innovative solutions for the Foodservice and food manufacturing industries.

Our portfolio brings the diversity and quality of Peruvian fruits to professional customers worldwide, with applications across beverages, cocktails, coffee, pastry, gelato, desserts and culinary creations.

As part of our international expansion, we are looking for an experienced and entrepreneurial International Business Development Manager – Foodservice & HORECA, based in Europe or the United States, to accelerate our growth, develop new markets and strengthen our international Foodservice network.

The Role

This is a business development position with a strong focus on new customer acquisition, distributor development, strategic accounts and international market expansion.

The successful candidate will combine strong commercial capabilities with a deep understanding of the Foodservice & HORECA ecosystem.

The role requires building relationships not only with importers, distributors and Foodservice operators, but also with the professionals who influence product selection, applications and menu innovation, including mixologists, bartenders, pastry chefs, master gelato artisans, executive chefs and coffee professionals.

Ideal experience in Italian ingredients for gelato and pastry, particularly fruit purées and specialty ingredients. Experience working with distribution networks, either domestically or internationally, will be highly valued.

We are looking for someone who can transform these relationships into long-term commercial opportunities and sustainable growth.

Key Responsibilities

- Develop and execute the international commercial strategy for the Foodservice & HORECA business.
- Identify, prospect and develop new customers, distributors and strategic accounts.
- Manage the commercial team located in the US and Europe.
- Expand the company's presence across key markets in Europe and the United States.
- Develop and manage relationships with Foodservice distributors,



importers and specialized wholesalers.
- Build commercial relationships with hotel groups, restaurant chains, cafés, coffee shops, bakeries, pastry shops, gelato shops, bars and other Foodservice operators.
- Develop long-term relationships with mixologists, bartenders, pastry chefs, master gelato artisans, executive chefs and coffee professionals.
- Work with culinary professionals to develop innovative applications using our fruit portfolio across cocktails, beverages, coffee, pastry, gelato, desserts and other Foodservice concepts.
- Organize and participate in product demonstrations, tastings, masterclasses, workshops and customer training sessions.
- Develop strategic relationships with culinary schools, professional associations and relevant Foodservice organizations.
- Identify emerging consumer and Foodservice trends and translate them into new product and commercial opportunities.
- Manage the sales pipeline and ensure disciplined commercial follow-up through CRM SALESFORCE.
- Reactivate inactive customers and identify opportunities to expand existing accounts.
- Work closely with Marketing, R&D;, Operations and Supply Chain to support new product development and market launches.
- Provide market intelligence regarding competitors, pricing, trends and new business opportunities.
- Represent the company at international Foodservice, hospitality, beverage, coffee, pastry and gelato trade shows, conferences and industry events.
- Conduct regular customer and distributor visits across assigned international markets.

Candidate Profile

- Bachelor's degree in Business Administration, International Business, Marketing, Commercial Engineering, Food Science, Industrial Engineering or a related field.
- Minimum 3 years of experience within Foodservice / HORECA or a closely related professional food channel.
- Proven track record developing new customers, distributors and international markets.




- Experience selling food ingredients, beverages or premium Foodservice products is highly desirable.
- Experience with fruit purees, frozen fruits, beverage ingredients, flavors, pastry ingredients, gelato ingredients or other value-added food ingredients will be particularly valued.
- Experience negotiating with distributors, importers, hotel groups, restaurant groups, cafés and other Foodservice operators.
- Ability to work independently in a remote international environment.
- Strong entrepreneurial mindset and results orientation.
- Availability for frequent international travel.

Languages & International Profile

- Fluent English is required.
- Fluency in two or more languages is highly desirable.
- Additional proficiency in Spanish, French, German or Italian will be considered a strong advantage.

Multilingual candidates with an established international Foodservice network are strongly encouraged to apply.

Professional Network

The ideal candidate understands that selling premium fruit ingredients goes beyond price and distribution.

Success requires understanding the product, its applications and the people who influence its use — from the distributor and purchasing manager to the mixologist creating a new cocktail, the pastry chef developing a dessert, the master gelato artisan creating a new flavor, or the coffee professional designing a new beverage.

This person should be comfortable moving between the commercial and culinary worlds, turning product applications and professional relationships into sustainable business opportunities.

What We Offer

- A key role in the international expansion of a growing Peruvian food ingredients company.
- High level of autonomy and direct impact on international business development.
- Opportunity to develop markets across Europe, the United States and other strategic regions.
- Exposure to a diverse portfolio of premium and exotic Peruvian fruits.
- Close collaboration with commercial, technical, marketing and product-development teams.
- Participation in major international Foodservice and food industry trade shows.

If you are passionate about international business development, Foodservice, premium ingredients and building relationships across cultures, we would be pleased to hear from you.

📌 International Business Development Manager EU – Foodservice & HORECA (Asti)
🏢 PACIFIC FRUIT
📍 Asti