pWe are looking for a motivated, creative and hands-on Marketing Specialist that reporting to the Marketing Manager will support the planning and execution of marketing activities for some of the OEM Group Brands and product portfolio. /ppThis role is ideal for a marketing professional who enjoys combining creativity with operational execution. The successful candidate will play a key role in developing marketing campaigns, creating content, managing digital platforms, supporting events and producing marketing materials that contribute to business growth and brand awareness. /ppbr / /ppstrongemKey Accountabilities /em /strong /ppemMarketing Communication /em /pulliSupport the execution of the annual marketing plan and marketing campaigns /liliEnsure brand consistency across all communication channels and marketing materials /liliAssist in the development of sales and marketing tools for customers, distributors and partners /liliCoordinate marketing activities with internal departments and external suppliers /li /ulpbr / /ppemDigital Marketing /em /pulliManage and update company websites through WordPress /liliCreate and publish content across social media platforms /liliDevelop and manage email marketing campaigns using Mailchimp or similar platforms /liliMonitor and report on campaign performance and key marketing metrics /liliSupport SEO, digital advertising and lead generation activities /li /ulpbr / /ppemContent Creation Graphic Design /em /ppCreate marketing materials using: /pulliCanva /liliAdobe InDesign /liliAdobe Photoshop /liliAdobe Illustrator (preferred) /liliProduce brochures, presentations, flyers, newsletters and promotional materials /liliDevelop engaging content for websites, social media, email campaigns and product launches /li /ulpbr / /ppemEvents Trade Marketing /em /pulliSupport the organisation of exhibitions, trade shows,



customer events and product launches /liliCoordinate event materials, merchandising and promotional assets /liliLiaise with suppliers, agencies and external partners to ensure successful project delivery /li /ulpbr / /ppemAdministration Project Support /em /pulliManage multiple projects simultaneously while meeting deadlines /liliMaintain marketing databases and asset libraries /liliCollaborate effectively with Sales, Customer Service and Product teams /li /ulpbr / /ppstrongRequirements /strong /pulliDegree in Marketing, Communications, Business or a related field /liliMinimum 2-3 years#39; experience in a marketing role /liliFluent English, both written and spoken /liliStrong knowledge of: WordPress, Mailchimp, Canva /liliProficiency in Microsoft Office Suite (PowerPoint, Excel and Word) /liliGood working knowledge of Adobe InDesign and Photoshop /liliExperience in social media management and content creation /liliStrong organisational and project coordination skills /liliFamiliarity with AI-powered marketing tools and content generation platforms /liliStrong organisational and project coordination skills /li /ulpbr / /ppstrongNice to have /strong /pulliExperience with CRM systems such as Microsoft Dynamics 365 /liliKnowledge of SEO, Google Analytics and digital marketing tools /liliExperience within B2B, hospitality, beverage or premium product sectors /liliBasic knowledge of AI tools and their application in marketing and communications /liliExperience using generative AI platforms (such as ChatGPT, Copilot or similar tools) to support content creation, campaign development, market research and productivity /liliInterest in emerging digital marketing technologies and AI-driven marketing trends /li /ulpbr / /ppstrongWorkplace: /strong Bologna /ppbr / /ppstrongBase Salary (Gross Annual Salary): /strong €30,000 - €35,000 /p

📌 Marketing Specialist (Bologna)
🏢 Blupura
📍 Bologna