We are looking for a motivated, creative and hands-on Marketing Specialist that reporting to the Marketing Manager will support the planning and execution of marketing activities for some of the OEM Group Brands and product portfolio.
This role is ideal for a marketing professional who enjoys combining creativity with operational execution. The successful candidate will play a key role in developing marketing campaigns, creating content, managing digital platforms, supporting events and producing marketing materials that contribute to business growth and brand awareness.

Key Accountabilities
Marketing & Communication
Support the execution of the annual marketing plan and marketing campaigns
Ensure brand consistency across all communication channels and marketing materials
Assist in the development of sales and marketing tools for customers, distributors and partners
Coordinate marketing activities with internal departments and external suppliers

Digital Marketing
Manage and update company websites through WordPress
Create and publish content across social media platforms
Develop and manage email marketing campaigns using Mailchimp or similar platforms
Monitor and report on campaign performance and key marketing metrics
Support SEO, digital advertising and lead generation activities

Content Creation & Graphic Design
Create marketing materials using:
Canva
Adobe InDesign
Adobe Photoshop
Adobe Illustrator (preferred)
Produce brochures, presentations, flyers, newsletters and promotional materials
Develop engaging content for websites, social media, email campaigns and product launches

Events & Trade Marketing
Support the organisation of exhibitions,



trade shows, customer events and product launches
Coordinate event materials, merchandising and promotional assets
Liaise with suppliers, agencies and external partners to ensure successful project delivery

Administration & Project Support
Manage multiple projects simultaneously while meeting deadlines
Maintain marketing databases and asset libraries
Collaborate effectively with Sales, Customer Service and Product teams

Requirements
Degree in Marketing, Communications, Business or a related field
Minimum 2-3 years' experience in a marketing role
Fluent English, both written and spoken
Strong knowledge of: WordPress, Mailchimp, Canva
Proficiency in Microsoft Office Suite (PowerPoint, Excel and Word)
Good working knowledge of Adobe InDesign and Photoshop
Experience in social media management and content creation
Strong organisational and project coordination skills
Familiarity with AI-powered marketing tools and content generation platforms
Strong organisational and project coordination skills

Nice to have
Experience with CRM systems such as Microsoft Dynamics 365
Knowledge of SEO, Google Analytics and digital marketing tools
Experience within B2B, hospitality, beverage or premium product sectors
Basic knowledge of AI tools and their application in marketing and communications
Experience using generative AI platforms (such as ChatGPT, Copilot or similar tools) to support content creation, campaign development, market research and productivity
Interest in emerging digital marketing technologies and AI-driven marketing trends

Workplace: Bologna

Base Salary (Gross Annual Salary): €30,000 - €35,000

📌 Marketing Specialist (Roma)
🏢 Blupura
📍 Roma