Overview
In this role you will lead the EMEA Visualization Marketing function to drive growth and market share for a medical imaging portfolio. You will build and inspire a multi-disciplinary team, shape regional marketing strategy, and align with sales to deliver impactful campaigns. You'll develop insights from customers and thought leaders, and oversee branding, product lifecycle plans, and go-to-market execution. This is a hands-on leadership position that leverages collaboration across regions to elevate brand value and business results.
Retribuzione / Benefits
flat hierarchies
career development and internal movement opportunities
attractive salary and benefits package
performance recognition programs
collaborative and inclusive environment
high-impact, mission-driven work
Responsabilità
Lead, develop and coach a multi-layer team (direct and indirect reports) to reach full potential.
Define and execute the annual and long-range marketing strategy for the EMEA Visualization business to meet growth and profitability targets.
Collaborate with EMEA sales to align marketing and commercial priorities and drive market growth.
Build relationships with industry thought leaders, customers and institutions to gain strategic insights.
Oversee market access, government affairs and health-economics initiatives in partnership with key stakeholders.
Manage regional product lifecycles including launches and phase-outs; influence portfolio development and potential M&A; activity.




Lead commercialization planning for new product development with Portfolio teams; guide branding, messaging and pricing.
Identify education and brand experience opportunities; develop scalable customer engagement events with Education Manager.
Develop Key Opinion Leaders (KOLs) for the brand and work with Global Marketing on upstream/downstream projects.
Develop metrics to measure marketing impact on customer engagement and build P&L; understanding for the Visualization business in EMEA.
Requisiti fondamentali
Bachelor
10+ years of experience in international marketing, product/brand management within MedTech, biotech, pharmaceuticals or healthcare
Experience coaching/mentoring teams (4+ years preferred)
Proven ability to lead marketing projects to timeliness, performance and growth
Excellent interpersonal, persuasive and presentation skills; fluent in English
Strong collaboration and networking within a matrixed organization
Ability to relate to diverse stakeholders and customers across markets
Strategic thinking, analytical and problem-solving skills
Ability to navigate complex interdivisional procedures and confidential information
Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Travel up to 40%
MBA and capital equipment experience are preferred but not required
collaborative mindset
strong communication and presentation abilities
persuasion and stakeholder management
strategic thinking
analytical problem-solving
Microsoft Office (Excel, Word & PowerPoint)

📌 Senior Manager, Brand Marketing, Emea | Minimally Invasive Surgery Visualization (Lazio)
🏢 Stryker
📍 Lazio