Overview
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In this role you drive omnichannel pharma plans to grow market share and brand equity within Colgate's Pharma channel.
You'll collaborate with Marketing, eCommerce, CD, Insights, and Finance to execute aligned strategies and optimize visibility.
You'll lead pilots, activate across pharmacy segments, and leverage data to improve performance.
This position offers cross-functional impact and a pathway to shape pharmacy activation at scale.
Retribuzione / Benefitsmeal vouchers or reimbursement
insurance coverage
health and welfare programs
company devices
supplementary benefits
relevant CCNL terms (Italian context)
ResponsabilitàDevelop and monitor 5P plans (Product, Placement, Price, Promotion, POP, Availability) for Pharma and manage assortments
Act as omnichannel ambassador coordinating with distributors, Area Managers, pharma chains, and agencies
Collaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution and strategic alignment
Use Nielsen data and shopper insights to track market share, evaluate displays,



and implement improvements
Partner with Professional Oral Care/Medical Detailing to align pharmacy activation with HCP strategies
Localize global/regional brand toolkits for the Italian pharmacy channel
Co-develop activation plans by pharmacy segment (chains, independents, e-pharma)
Lead in-store pilots and A/B tests to measure impact and scale winning concepts
Requisiti fondamentali3+ years in Pharma-related Category Management, Retail Marketing, or Consumer Marketing (ideally in an Italian team)
Fluent in English and Italian
Advanced proficiency in Nielsen xysqume ScanTrack and data analysis
Strong communication and interpersonal skills with ability to influence cross-functional priorities
Knowledge of Professional pharma dental model
Leadership and collaboration experience with coaching and driving customer-centric growth
Agility, problem solving, analytical mindset, and ability to manage ambiguity
Ability to leverage shopper insights for commercial recommendations
communication
negotiation
collaboration
Nielsen ScanTrack
data analysis
financial acumen

📌 Trade Marketing (Channel Manager) Pharma (Lazio)
🏢 Experteer Italy
📍 Lazio