Overview
As Product Marketing Specialist for Electrification – ELDS, you will implement product marketing strategies in the assigned area and support Sales to drive orders and services. You'll rotate across Product Marketing teams to deepen expertise in Medium Voltage Switchgears and Grid Components, delivering value propositions and training to enable sales success. You will help improve customer outcomes by aligning with global strategy and driving marketing plans, NPS, and business development initiatives. This role combines technical insight with cross?functional collaboration to impact how ABB runs what runs the world.
Retribuzione / Benefits
Flexible working hours
Hybrid work options
Wellbeing support for employees and families
Welfare plan with personalized services
Canteen or meal vouchers
Competitive compensation tailored to location and experience
Responsabilità
Implement product marketing strategy in assigned area/segment and define product value propositions and positioning




Oversee progress toward marketing targets and budgets and implement improvement plans
Drive orders and improve Net Promoter Score (NPS) through continuous improvements
Execute annual marketing plan in collaboration with division/product groups
Develop business plans for market-focused growth
Support Sales with product knowledge and training to enable sales efficiency
Requisiti fondamentali
Bachelor's or Master's degree in engineering (Energy, Electrical or Industrial preferred)
Excellent communication and interpersonal skills
Team collaboration capability
Advanced knowledge of Office, Excel
Willingness to travel
Problem solving and multicultural teamwork mindset
Proficient in Italian and English (written and spoken)
teamwork
communication
problem solving
product marketing
strategic planning
training and enablement

📌 Product Marketing Specialist (Bardi)
🏢 ABB
📍 Bardi