Overview
In this role you shape the Estathé brand through cross?functional collaboration, translating consumer insights into growth. You'll develop and execute the annual brand plan, oversee campaigns and budgets, and ensure brand consistency across touchpoints. You'll drive portfolio and packaging initiatives while partnering with R&D;, Sales, and Marketing to deliver measurable performance. This is an opportunity to influence a beloved brand within a multinational, fast?moving environment.
Retribuzione / Benefits
base salary
annual variable premio up to 5%
compensation package
multinational environment
career development opportunities
benefits program (per company offering)
Responsabilità
Develop and implement the annual brand plan including objectives, volumes, and P&L;
Manage brand budget and monitor investment effectiveness with forecasting and action plans
Design and execute the annual activity grid and ensure high-quality execution
Oversee campaign development, media planning, and consumer promotions with agencies
Ensure brand positioning and guidelines are applied across touchpoints and comply with legal requirements
Monitor brand performance (sales, volumes, margins, marketing contribution)



and identify risks/opportunities
Manage limited-edition packaging and portfolio development projects, assess positioning vs competitors
Collaborate with R&D; on business-case development, launches, and post-launch evaluation
Monitor KPIs and translate insights into action; support brand health and promotional research
Lead brand projects and coordinate stakeholders to ensure timely delivery
Collaborate with Sales, Trade Marketing, Demand Planning, Finance, Supply Chain, Media, Research, Legal, and Procurement
Requisiti fondamentali
Master's degree in Marketing Management
experience as Brand Manager or similar marketing role
FMCG or consumer goods experience with exposure to modern trade and out-of-home channels
proficient in Excel and PowerPoint; comfortable with AI tools (Microsoft Copilot or similar)
experience with Circana
fluent in English
strong analytical capabilities and business-oriented mindset
cross-functional project management experience
budget management and campaign execution experience
Cross-functional collaboration
Analytical thinking
Results-oriented
Excel
PowerPoint
Circana

📌 Brand Manager Estathé (Alba)
🏢 Ferrero
📍 Alba