Senior Brand Manager - Maternity Cover

Ficarazzelli-Bagni Italia, IT

As pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years. By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints. Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force. Scholl products are sold over 90 countries worldwide.

BRAND MANAGEMENT

- Oversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrity
- Manage brand-related activities for product launches and Collaborations, being in contact with other functions and departments
- Work closely with departments such as sales, product development to ensure a unified approach in delivery the brand promise
- Monitor and manage marketing budget with efficiency and optimization as must haves

PR & COMMUNICATION

- Develop PR & Communication Guidelines
- Define PR strategies and communication plans both offline and online




- Organize corporate and social events with a digital component and press-days
- Press offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategy
- Develop press materials related to new product launches and corporate activities
- Lead the development of global campaign and all main executions and updates, including offline and online media

QUALIFICATIONS & REQUIREMENTS

- Bachelor’s degree in a relevant field; 5–7+ yearsof experience in Brand Management, Marketing, Communications, or related roles
- Proven experience in managing international brands
- Experience in product launches and integrated marketing campaigns
- Solid experience in PR & Communications, preferably with agency/press office coordination
- Experience in managing marketing budgets and optimizing investments
- Experience in coordinating cross-functional and international projects
- xysqume Previous experience in Fashion, Footwear, Beauty, Lifestyle, or Consumer Goods is preferred.
- High proficiency in the English language
- Advanced working knowledge of Office 365 applications including MS Outlook, Teams, Word, Excel, and PowerPoint; Comfortable to travel aboard;

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📌 Senior Brand Manager - Maternity Cover (Viu')
🏢 Scholl Shoes
📍 Viu'