Senior Brand Manager - Maternity Cover

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Ficarazzelli-Bagni Italia, IT

As pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years. By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints. Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force. Scholl products are sold over 90 countries worldwide.

BRAND MANAGEMENT

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- Oversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrity

- Manage brand-related activities for product launches and Collaborations, being in contact with other functions and departments

- Work closely with departments such as sales, product development to ensure a unified approach in delivery the brand promise

- Monitor and manage marketing budget with efficiency and optimization as must haves

PR & COMMUNICATION

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- Develop PR & Communication Guidelines

- Define PR strategies and communication plans both offline and online





- Organize corporate and social events with a digital component and press-days

- Press offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategy

- Develop press materials related to new product launches and corporate activities

- Lead the development of global campaign and all main executions and updates, including offline and online media

QUALIFICATIONS & REQUIREMENTS

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- Bachelor’s degree in a relevant field; 5–7+ yearsof experience in Brand Management, Marketing, Communications, or related roles

- Proven experience in managing international brands

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- Experience in product launches and integrated marketing campaigns

- Solid experience in PR & Communications, preferably with agency/press office coordination

- Experience in managing marketing budgets and optimizing investments

- Experience in coordinating cross-functional and international projects

- xysqume Previous experience in Fashion, Footwear, Beauty, Lifestyle, or Consumer Goods is preferred.

- High proficiency in the English language

- Advanced working knowledge of Office 365 applications including MS Outlook, Teams, Word, Excel, and PowerPoint; Comfortable to travel aboard;

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📌 Senior Brand Manager - Maternity Cover (Viu')
🏢 Scholl Shoes
📍 Viu'