Produal is a leading company in the building
automation market, known for its innovative solutions that enhance
energy efficiency and support smarter, more sustainable buildings.
Despite global challenges, Produal has consistently demonstrated
its ability to seize emerging opportunities and achieve steady
revenue growth. To further strengthen our position and capitalize
on future market potential, Produal is now seeking a
customer-focused and technically skilled sales professional to
develop our business, customer relationships and market presence in
North-West Italy. About the role As Area Sales Manager, North-West
Italy, you will report to the Country Manager Italy and take
ownership of sales development in your region. Your focus will be
on building long-term customer relationships, identifying new
business opportunities and providing technical and commercial
support throughout the sales process. You will collaborate with the
Produal Italy team and colleagues across Produal Group to ensure
strong alignment, customer support and delivery of business
targets. Your external network will include system integrators,
consultants, final clients and other key stakeholders in the
building automation and HVAC market. Your key responsibilities ·
Develop and execute sales plans to achieve targets and expand
Produal’s market share in North-West Italy. · Identify and pursue
new business opportunities with both existing and potential
customers. · Build and maintain strong relationships with
customers, understanding their needs and helping them solve
technical and commercial challenges.



· Provide technical support
and guidance on Produal products, services and solutions. · Conduct
product demonstrations and presentations to show the benefits and
applications of our offering. · Handle customer objections, follow
up quotations proactively and support customers in choosing Produal
over competitors. · Collaborate with sales and technical teams to
answer customer inquiries and resolve technical issues. · Manage
customer interactions, sales activities and customer data through
CRM and ERP tools. What we are looking for We are looking for a
self-driven and responsible sales professional with a strong
customer focus, a can-do attitude and the ability to work
independently while staying connected to the wider team. ·
Education: Bachelor’s degree in Engineering, Business or equivalent
experience. · Experience: Proven experience in technical sales,
preferably in building automation, HVAC or a related industry. ·
Technical depth: Strong technical understanding of HVAC and
building automation products, services and applications. · Market
knowledge: Good knowledge of the Italian building automation and
HVAC market trends. · Network: An existing network in the




North-West Italy building automation and HVAC market is considered
a strong advantage. · Communication: Excellent communication,
negotiation and influencing skills. · Working style: Ability to
plan, prioritize and manage your own work effectively. · Tools:
Experience using Microsoft Office and CRM/ERP tools for pipeline,
forecasting and customer activity management. · Languages: Native
Italian and professional working proficiency in English. · Travel:
Willingness to travel frequently within the assigned area and
occasionally abroad for meetings, training and company or customer
events. Why to apply? You’ll join a team that lives its values —
Honesty, Curiosity and Joy — and builds sensible solutions that
make a greener difference. In this role, you will have the
opportunity to grow professionally, expand your responsibility and
contribute directly to Produal’s continued growth in Italy. Produal
is proudly part of the Bemsiq Group , offering you the chance to
work in a collaborative international environment where technical
expertise, commercial drive and partnership mindset are highly
valued. Interested? If you’re a self-driven sales professional with
strong technical understanding and a customer-focused mindset, we’d
love to hear from you. Apply today and help us to manage the
invisible. We will start to review applications as soon as they
come in, but please send your CV and application through our
recruitment system by September 11, 2026 .

📌 Area Sales Manager, North-West Italy (Lombardia)
🏢 Bemsiq
📍 Lombardia