pb About the role /bp Può ottenere maggiori dettagli sulla natura di questa posizione e sui requisiti per i candidati leggendo quanto segue. brp We are looking for a commercially driven and strategically minded b B2B Field Marketing Manager /b to take full b ownership /b of b marketing /b activities in b Italy /b . /pp This is a high-impact role responsible for developing and executing the Italian marketing plan end-to-end, with clear accountability for pipeline generation, revenue contribution, and return on investment. /pp Acting as a strategic partner to sales leadership, you will align marketing activities with commercial priorities, influence go-to-market strategy, and deliver measurable business outcomes. You will work cross-functionally with sales teams, distribution partners, and international marketing colleagues to design and execute integrated campaigns, field programmes, and partner marketing initiatives that strengthen brand presence, deepen customer engagement, and drive growth. /p pb Key Responsibilities /b /p ullib Own the Italian marketing strategy and plan: /b Develop and execute the annual marketing plan, aligning activities, budget, and priorities with business objectives and growth targets. /lilib Develop and optimise the marketing revenue engine: /b Track and measure marketing performance end-to-end, from initial engagement through to pipeline creation and revenue impact. /lilib Customer engagement lead generation: /b Build strong relationships with customers through direct engagement, driving lead generation and supporting sales growth. /lilib Strengthen brand presence in the Italian market: /b Ensure consistent, high-quality brand execution across all touchpoints, increasing visibility and market relevance.



/lilib Lead event and industry engagement strategy: /b Evaluate, prioritise, and deliver participation in exhibitions, conferences, and self-organised events aligned with strategic objectives. /lilib Manage and influence partner marketing activities: /b Work closely with key distribution partners to elevate local marketing standards, align on joint initiatives, and drive consistent brand representation and demand generation. /lilib Media and industry relations: /b Develop and grow press engagement opportunities and maintain relationships with local institutions, associations, and industry organisations. /lilib Content localisation: /b Adapt marketing assets to suit the Italian market and ensure digital channels remain up to date with relevant local content and news. /lilib Content creation: /b Create selected local marketing content to complement global campaigns and initiatives. /lilib Data coordination: /b Support segmentation projects and manage local data utilisation to target the right audiences effectively. /lilib Collaboration: /b Work closely with local sales teams and international marketing stakeholders to align activities and maximise results. /lilib Budget management: /b Control marketing spend, prioritise investments, and make data-driven decisions to maximise ROI.



/li /ul pb Key Skills /b /p ulli Strong commercial mindset with the ability to link marketing activities directly to revenue outcomes. /lili Proven ability to operate as a strategic partner to sales and influence senior stakeholders. /lili Expertise in developing and executing integrated B2B marketing plans in complex environments. /lili Strong understanding of local marketing strategies and event planning. /lili Proficiency with CRM and marketing automation platforms. /lili Excellent organisational and project management skills. /lili Strong interpersonal and communication skills. /lili Customer-focused mindset with a proactive and results-driven approach. /lili Ability to manage multiple priorities and deliver effective marketing programmes. /lili Collaborative team player who can work effectively across departments and functions. /lili Cultural awareness and experience working with geographically dispersed teams. /lili Strong attention to detail and ability to manage multiple projects simultaneously. /li /ul pb Qualifications Experience /b /p ulli Bachelor's or Master's degree in Marketing or a related field. /lili Marketing or event management certifications are advantageous. /lili Minimum 6 years of experience in B2B marketing, demand generation, or a similar role. /lili Experience working with distribution partners and managing partner relationships. /lili Experience organising and delivering customer-facing events. /lili Excellent written and spoken Italian, with a high level of English proficiency. /lili Familiarity with the construction industry is preferred. /lili Strong working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Pardot). xrdbqlu /lili Flexibility to travel regularly within Italy and occasionally across Europe. /li /ul /p /p

📌 Field Marketing Manager, Italy (Milano)
🏢 Confidential
📍 Milano