Overview
In this role you drive business growth by turning media, CRM, and digital data into actionable insights and strategic recommendations. You'll act as the reference for media performance and data initiatives across Purina and partner teams, shaping campaign optimization and data activation. You'll own website analytics and reporting, collaborate cross-functionally, and identify new opportunities from data and market trends. This is an opportunity to lead data-driven decisions at scale within a global pet-care brand.
Responsabilità
Transform complex data into actionable insights to support marketing decisions
Monitor and interpret KPIs across media, CRM, website, database, and sales to identify improvements
Integrate multiple data sources to drive analytics, opportunities, and data activation
Influence media, CRM and digital strategies with data-driven recommendations
Own Purina website analytics and owned data reporting (GA4, Google Ads, Meta Business Manager, Power BI, Mixpanel)
Serve as point of contact between Media, CRM,



CMI and Commercial teams for data initiatives and monetization
Collaborate with internal and external partners to enhance media and data performance
Develop high-quality reporting and storytelling for operational and executive audiences
Requisiti fondamentali
6+ years in data analytics, media performance and digital insights
Strong expertise in digital analytics ecosystems (GA4, media platforms, CRM tools)
Solid understanding of media strategy and performance marketing
Fluency in Italian and English
Bachelor's degree or equivalent
Ability to connect media, consumer and sales data
Experience with data visualization and storytelling
Proactive, curious, and capable of cross-functional collaboration
Strong leadership and communication skills
Strategic thinker
Leadership and stakeholder management
Clear communicator and storyteller
GA4
Google Ads
Meta Business Manager

📌 Data Insight & Media Performance Lead - Purina (Milano)
🏢 Nestlé
📍 Milano