21 set
|
Bracco Imaging
|
Milano
21 set
Bracco Imaging
Milano
Bracco Imaging is a global leader in diagnostic imaging, dedicated to improving people's lives by shaping the future of prevention and precision medicine. With a strong passion for innovation, the company develops and provides a broad portfolio of pharmaceutical products for diagnostic imaging (contrast agents), alongside specialized medical devices, software and related services.
The company is committed to advancing diagnostic imaging by sharing knowledge to cultivate future thought leaders, linking today's practice with tomorrow's progress. Since 1927, Bracco Imaging has grown to more than 3,800 employees and now supports patients, healthcare professionals, and healthcare systems in over 100 countries.
About the Role
We are looking for a Global Director of Marketing Operations to take a leading role in increasing marketing's business contribution – optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function.
Joining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment.
This role serves as the operational engine behind product launches and campaign effectiveness, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans.
A critical part of the role is leading Marketing Excellence training and building a common marketing DNA across all Business Units and Regions, providing guidance, support, and professional development opportunities.
A defining priority of this role is to design, launch, and lead a new global Customer Experience Center of Excellence (CX COE), establishing it as the organization's dedicated hub for customer experience strategy, methodology
📌 Global Director Marketing Operations (Milano)
🏢 Bracco Imaging
📍 Milano