Lead with purpose. Inspire with style. Create meaningful connections.

About Us

From a single Melbourne boutique in 1998 to eighty‑seven stores across Australia and New Zealand, Blue Illusion has evolved into a lifestyle brand defined by Family, Fashion & Joie de Vivre.

Inspired by the effortless elegance of French style and the strength of community, everything we do - from our collections to our conversations - is driven by purpose. We exist to help women feel seen, supported, and beautiful.
- Generous employee discounts and seasonal wardrobe allowance
- Management premio structure and other incentives throughout the year
- No late night trade or increased hours in peak trading seasons
- An amazing and dedicated store team whom live our company values
- Opportunities to support local community partnerships beyond apparel
- An Australian, family-owned company committed to it's people

About the Role

As the Store Manager, you will be the heartbeat of our boutique, leading a passionate team to deliver exceptional customer experiences while driving commercial success.



This is a full‑time Store Manager position working a Tuesday to Saturday roster, with a proposed salary of $65,700 + super + clothing allowance with other incentives and benefits. Blue Illusion offers the opportunity to combine leadership, style, and community connection within a supportive, purpose‑driven brand.

What You’ll Be Responsible For
- Drive and achieve sales targets through effective merchandising, product knowledge, and customer service.
- Analyse sales trends and implement strategies to maximise profitability.

Community Engagement
- Develop and maintain strong relationships with the local community.
- Plan and execute events to enhance the boutique's presence and engage customers.

Brand Ambassadorship
- Represent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic.
- Actively promote the boutique within the local community.

Customer Building
- Build

📌 Store Manager (Sorrento)
🏢 Blue Illusion
📍 Sorrento