Ourstory began with a seaside hotel.
Since then, our group has grown into an international organization.
Today, we welcome our guests in 13 four- and five-star hotels and resorts,modern conference centers, and the prestigious Ethra Thalasso SPA.
Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo,overlooking stunning beaches, as well as in Piedmont, in the Vialattea skiarea.
We offer approximately 4,200 rooms and, during peak seasons, employ around2,500 people.
We aim to provide our guests with moments they will remember forever. We listento their wishes to create the holiday they dream of.
We care for and respect the territories that host us, their environment, andtheir development.
Thanks to all this, and to our daily commitment, we are able to offerunforgettable experiences with all the passion and care of authentic Italianhospitality.
POSITIONOVERVIEW
Are you a senior digital marketing professional with a strong commercial mindset and the analytical skills to turn data into business decisions?




Bluserena is looking for a Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact business and marketing initiatives across the Group.
Reporting to the Director of Marketing & Communication, you will play a key role in defining digital marketing priorities and translating customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.
This role is designed for someone who combines strategic thinking with hands-on execution, challenges assumptions through data and works closely with commercial teams to identify opportunities, set priorities and deliver measurable growth.
LOCATION
The position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy.
KEY RESPONSIBILITIES
Contribute to shaping and execute the Group's Digital Marketing & Growth strategy, aligning marketing

📌 Digital Marketing Manager (Italia)
🏢 Altro
📍 Italia