We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

This Role Carries a Double Objective
- Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales.
- SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product.

You Will Be Responsible For
- Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
- Lead Gen:



Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
- SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
- Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
- Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

Requirements

About you:
- Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
- Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
- Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
- Ex

📌 Marketing Lead (Milano)
🏢 Treatwell
📍 Milano