## Media, Programmatic & Social Media Manager

Apply: Milano Headquarter: Roma Sacco Vanzetti: Tempo pieno: Posted Yesterday: JR140942-Media, Programmatic & Social Media Manager**Location:** Milano, Roma, Porcari (LU)**About us**Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and Poker

Stars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market. **What you’ll do:**In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.**You will:*** Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.* Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.* Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.* Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.* Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.* Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.* Oversee budget management, independently tracking media investments, negotiating agency fees,



and ensuring total alignment with financial guidelines.**What you’ll bring:*** Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.* Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch.* Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, Tik

Tok Ads, Linked

In Campaign Manager).* Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations.* Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders.* Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.* Fluency in Italian and English (both written and verbal).* Educational background: Degree in Marketing, Data Analytics, Communication, or related fields.**Why choose us:*** A dynamic environment within the world’s largest online gaming group.* Opportunities for learning, growth and cross-country collaboration.* Meal allowance.* Supplemental Health Insurance.**Choose us also for:*** An inclusive work culture and access to our Diversity & Inclusion initiatives.* Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.* Learning & Development: training platforms, workshops, conferences, and our Flexi

Learning program (4 hours per month dedicated to learning).* Parental Leave Packages offering additional financial and practical support.* Volunteering during working hours.

Base pay hiring range for this role in Italy €53.300 **-** €69.400 gross per year,under the collective agreement Commercio e Terziario level **Quadro****.**
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📌 Media, Programmatic & Social Media Manager (Italia)
🏢 Sisal
📍 Italia