ph3About the Role /h3 pIf you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on Ferrero's Beverage Chilled categories.
/p pAs a Shopper Marketing Manager, you will drive category growth by analyzing shopper trends, market dynamics, and category performance.
Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers.
/p h3Main Responsibilities /h3 ul liYou will identify growth opportunities by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats.
/li liYou will develop business recommendations to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.
/li liYou will work closely with Marketing, Sales, and Customer Marketing teams to define category growth strategies, support assortment and innovation plans, and deliver Category Management projects with key customers.
You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities.
/li /ul h3About You /h3 ul liYou bring a Master's degree in Economics, Marketing, Business Administration, or a related field, along with some years of experience in Marketing, Trade Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.
/li liYou bring a strong understanding of shopper behaviors and category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data.




/li liYour ability to turn insights into actions helps drive business growth and stronger customer engagement.
/li liYou are comfortable working with digital tools and business applications, including advanced Excel and the Microsoft Office suite, and you communicate fluently in Italian and English.
/li liYou bring curiosity, creativity, proactivity, and adaptability, together with a collaborative mindset and the ability to build effective relationships across teams.
/li /ul h3What We Offer /h3 pThe role is classified at Level Quadro 1S under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare).
The guaranteed minimum base annual gross salary established by the CCNL for the applicable level is € ******.
The compensation package also includes an annual variable component with a target of up to 10% of base salary.
/p h3About Ferrero /h3 pFerrero began its journey in the small town of Alba in Piedmont, Italy, in ****.
Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
Find out more about Ferrero at ferrero.com.
/p h3DEI at Ferrero /h3 pFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
We believe all our people are equally talented in their own way.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
/p pFind out more here.
/p /p #J-*****-Ljbffr

📌 Category & Shopper Marketing Manager Bevande/Gelati (Alba)
🏢 Ferrero
📍 Alba