ph3BLUSERENA HOTELS RESORTS - ABOUT US /h3 pOur story began with a seaside hotel. Since then, our group has grown into an international organization. Today, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA. Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area. We offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people. We aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of. We care for and respect the territories that host us, their environment, and their development. Thanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality. /p h3POSITION OVERVIEW /h3 pAre you a senior digital marketing professional with a strong commercial mindset and the analytical skills to turn data into business decisions? Bluserena is looking for a bDigital Marketing Manager /b to accelerate digital growth, strengthen commercial performance and shape high-impact business and marketing initiatives across the Group. Reporting to the Director of Marketing Communication, you will play a key role in defining digital marketing priorities and translating customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty. This role is designed for someone who combines strategic thinking with hands-on execution, challenges assumptions through data and works closely with commercial teams to identify opportunities, set priorities and deliver measurable growth. /p h3LOCATION /h3 pThe position is open at our bHeadquarters /b in Pescara (Abruzzo), with the possibility of remote working according to company policy. /p h3KEY RESPONSIBILITIES /h3 ul liContribute to shaping and execute the Group's Digital Marketing Growth strategy,



aligning marketing priorities with commercial, revenue and brand objectives /li liUse customer, market and performance data to identify business opportunities and support strategic and commercial decisions /li liDevelop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets /li liLead the digital customer journey across acquisition, conversion, engagement, retention and loyalty /li liPlan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E-mail Marketing and Affiliate channels /li liDrive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization /li liManage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance /li liDevelop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation /li liPartner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions /li liBuild dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders /li liManage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution /li liPromote a test-and-learn culture, digital innovation and continuous improvement across digital marketing activities and cross-functional initiatives /li /ul h3REQUIREMENTS QUALIFICATIONS /h3 ul liAt least 8 years of experience in Digital Marketing,



Performance Marketing or comparable roles /li liProven experience leading digital marketing strategies, teams, agencies and cross-functional initiatives /li liStrong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth /li liExcellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans /li liAdvanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics /li liSolid expertise in customer journeys, CRO, UX and digital conversion optimization /li liExperience managing budgets, forecasts, external partners and performance against business targets /li liStrategic thinking, intellectual curiosity, problem-solving skills and a strong bias for action /li liExcellent communication, influencing and stakeholder management skills /li liAbility to thrive in a dynamic, fast-growing and challenging environment /li liExperience in hospitality, travel, leisure or other consumer-driven industries is considered a plus /li liFluent in Italian and English /li /ul pSalary Range in line with the pay transparency principles set out in EU Directive 2023/970:CCNL: Tourism - Federalberghi;Level: 1st Level - QB;RAL: €40.000 - €50.000 /p pThe final salary placement within this range will be determined based on an objective assessment of the candidate's skills, previous experience, and professional qualifications demonstrated throughout the selection process. /p pWe do not request or use information regarding candidates' salary history. /p pThis position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti-discrimination legislation. /p pBy submitting your application, you declare that you have read the information available on /p /p #J-18808-Ljbffr

📌 Digital Marketing Manager (m/f/d) (Pescara)
🏢 Hotel Domani
📍 Pescara