Contract Details: Tempo pieno (40h/week), 2 days/week smart workingSi candidi tempestivamente! È previsto un elevato volume di candidati per il ruolo descritto di seguito, non aspetti a inviare il suo CV.Division: MarketingDirect Team: Customer GrowthStart date: As soon as possibleTHE CORE TASKSDesign and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth.Design and optimize the "Earn & Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction.Execute omnichannel loyalty campaigns that bridge in-store and online customer experiences.Platform Management & DataManage the loyalty platform technical setup, including segmentation, promotion monitoring,



and troubleshooting.Analyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting.Process & CollaborationCollaborate with global product teams and local stakeholders to refine customer identification processes and UX.Align internal departments on loyalty priorities through clear, strategic communication and knowledge sharing.PERFORMANCE INDICATORS (KPIs)Growth & Acquisition: Total number of active customers and volume of new accounts.Engagement & Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores.Revenue & Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions. xysqume Marketing Consent: Overall Opt-in percentage.#J-18808-Ljbffr

📌 Loyalty Specialist (Milano)
🏢 DECATHLON Communication & Marketing
📍 Milano