Overview

As Senior Marketing Manager for theatrical releases in Italy, you will lead strategic planning and activation roadmaps to maximize audience engagement and box office. You will collaborate with cross-functional partners, including international teams, to ensure cohesive brand and creative execution across campaigns. You drive local market insights, KPI definition, and innovative engagement tactics to stay ahead in a competitive landscape.

This role combines strategic leadership with hands-on execution, shaping Italy's theatrical marketing strategy and execution. You will work closely with senior leadership and external agencies to deliver measurable impact and scalable results.

Responsabilità

- Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy
- Develop territory-wide marketing strategies and long-term activation roadmaps for Italy
- Conduct advanced local market analysis and competitive intelligence to inform strategy for Italy
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development
- Provide creative leadership across all marketing assets and brand touchpoints in Italy
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across concurrent campaigns in Italy
- Lead relationships with creative partners and agencies in Italy
- Approve and guide creative direction for high-stakes marketing initiatives in Italy
- Develop comprehensive media strategies for Italy spanning traditional, digital,



and emerging platforms
- Lead negotiations and strategic collaboration with key media agencies and platforms for local campaigns
- Cultivate and manage high-value brand collaborations and co-marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of local campaigns
- Conceptualize and execute large-scale special projects, premieres, and marquee events in Italy
- Manage complex stakeholder relationships across multiple external agencies in Italy
- Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners
- Provide strategic guidance to distribution teams on theatrical positioning in Italy
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem-solving across the organization

Requisiti fondamentali
- Proven track record managing complex marketing campaigns
- Deep expertise in integrated marketing across traditional, digital, and experiential channels
- Advanced stakeholder management skills across internal leadership and external partner experience
- Exceptional strategic thinking, analytical, and presentation capabilities
- Demonstrated ability to manage multiple high-priority projects simultaneously
- Fluency in English and Italian
- Strategic thinking
- Stakeholder management
- Mentoring and team development
- Integrated marketing across traditional, digital, and experiential channels
- Marketing analytics and KPI definition
- Local market analysis and competitive intelligence

📌 Senior Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing (Roma)
🏢 Amazon
📍 Roma