Overview As Senior Marketing Manager for theatrical releases in Italy, you will lead strategic planning and activation roadmaps to maximize audience engagement and box office. You will collaborate with cross-functional partners, including international teams, to ensure cohesive brand and creative execution across campaigns. You drive local market insights, KPI definition, and innovative engagement tactics to stay ahead in a competitive landscape.

This role combines strategic leadership with hands-on execution, shaping Italy's theatrical marketing strategy and execution. Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy Develop territory-wide marketing strategies and long-term activation roadmaps for Italy Conduct advanced local market analysis and competitive intelligence to inform strategy for Italy Drive innovation in audience engagement methodologies and emerging marketing technologies Mentor and guide junior marketing managers on strategic thinking and campaign development Provide creative leadership across all marketing assets and brand touchpoints in Italy Oversee localization strategies and coordinate with global International teams Lead relationships with creative partners and agencies in Italy Approve and guide creative direction for high-stakes marketing initiatives in Italy Develop comprehensive media strategies for Italy spanning traditional, digital,



and emerging platforms Lead negotiations and strategic collaboration with key media agencies and platforms for local campaigns Cultivate and manage high-value brand collaborations and co-marketing opportunities Collaborate with International Media leadership on global best practices and innovation Optimize media spend efficiency across portfolio of local campaigns Conceptualize and execute large-scale special projects, premieres, and marquee events in Italy Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners Provide strategic guidance to distribution teams on theatrical positioning in Italy Drive organizational alignment on local campaign priorities and resource allocation Champion creative excellence and innovative problem-solving across the organization Proven track record managing complex marketing campaigns Deep expertise in integrated marketing across traditional, digital, and experiential channels Advanced stakeholder management skills across internal leadership and external partner experience Demonstrated ability to manage multiple high-priority projects simultaneously Fluency in English and Italian Stakeholder management Integrated marketing across traditional, digital, and experiential channels Marketing analytics and KPI definition Local market analysis and competitive intelligence

📌 Senior Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing (Roma)
🏢 Amazon
📍 Roma