Overview In this role you will translate marketing strategy into in-store activation, driving brand visibility across retail channels for Ferrero's Chocolate Snacks. You will work with cross-functional teams to plan, execute, and measure activation initiatives and seasonal campaigns. You'll coordinate POS materials and promotions with agencies and internal partners to ensure timely delivery and high-quality execution.
This position offers exposure to shopper and trade marketing, with a focus on delivering engaging shopper experiences and strengthening consumer loyalty.
Retribuzione / Benefits base salary according to CCNL Industria Alimentare annual premio target up to 5% of base salary benefits package reference in Careers with caring growth and development opportunities Responsabilità Support the execution of Category Activation Plans across sales cycles Develop and implement in-store visibility and promotional activities aligned with brand guidelines Coordinate development and production of POS materials with creative and production agencies Manage activation budget: monitor costs, process purchase orders,
track investments Coordinate promotional mechanics (out-of-shelf activations, contests, coupons) with Sales, Marketing, and Supply Chain Assist forecasting for sell-in and sell-out with POS materials and assortments Contribute to seasonal activations (Halloween, Carnival) Support development of Kinder Momenti Insieme promotional platform to boost shopper engagement and loyalty Requisiti fondamentali Strong analytical and organizational skills Eagerness to develop project management skills in a dynamic, cross-functional environment Detail-oriented, proactive, able to manage multiple priorities with accuracy Comfortable collaborating with stakeholders and external agencies; strong communication and teamwork Positive attitude, willingness to learn, passion for bringing brands to life through in-store execution Hands-on, curious mindset focused on high-quality results strong communication teamwork proactivity budget management PO processing vendor coordination with agencies
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