Overview In this role you drive operational transformation for large-scale, multi-market digital programs, focusing on process enablement and tooling-led efficiency. You'll work with cross-functional teams across countries to standardize and automate CRM and campaign workflows, shaping future operating models. You will contribute to tool design, MVPs, and implementation that unlock scalable, governance-aligned delivery.

This position blends strategic advisory with hands-on delivery in an international context.

Retribuzione / Benefits inclusive workplace learning and development opportunities competitive compensation flexible work model comprehensive health benefits generous paid leave Responsabilità Analyze current-state CRM and campaign management processes across markets to identify inefficiencies and risks Design future-state operating models for international multi-stakeholder contexts ensuring scalability and governance Translate diverse operational needs into coherent transformation initiatives Design and rollout digital operations tools supporting multi-market delivery (campaign setup, content operations, QA, reporting)



Contribute to tooling specifications from stakeholder requirements and participate in MVP development, testing, and adoption Collaborate with consulting managers, client leads, operations teams, and technical stakeholders across countries Support integration of tools within heterogeneous CRM and campaign ecosystems to align with local and central processes Evolve campaign factories, shared service models, and international delivery hubs Engage stakeholders in workshops and prepare materials to support decision-making and highlight efficiency gains Requisiti fondamentali ~3–5 years in Digital, CRM, or Marketing Operations PM/PMO within complex delivery environments ~ Prior consulting/agency experience with client-facing exposure and international delivery ~ Fluent English and Italian (spoken and written) ~ Experience working in international contexts with geographically distributed teams and stakeholders ~ Preferred: knowledge of marketing automation platforms and CRM ecosystems ~ Stakeholder engagement ~ Cross-functional collaboration ~ Problem-solving ~ Marketing automation platforms ~ CRM ecosystems ~ Campaign management processes

📌 Agile Program Manager - Digital and CRM Business Enablement (Varese)
🏢 Publicis Media
📍 Varese