The Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells‑IA (a Spanish digital diagnostics software company specializing in AI‑powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy.Faccia clic su "Candidati" qui sotto per inviare la sua candidatura. Si assicuri che il suo CV sia aggiornato e di aver prima letto le specifiche del lavoro.The primary mission of this role is to establish Cells‑IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long‑term growth.The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field‑oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long‑term growth.Key Responsibilities1. Market DevelopmentDevelop and execute the Italian market development strategy for Cells‑IA.Maintain a deep and up‑to‑date understanding of the Italian pathology landscape, including:Public healthcare organizations (ASLs and regional healthcare systems)Public procurement pathwaysStrategic partnersDevelop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision‑makers, and commercial opportunities.2. Business Development and Commercial ActivitiesGenerate and develop new business opportunities through proactive engagement with healthcare organizations,



including:New account prospectingBuilding relationships with hospitals and pathology departmentsDelivering commercial presentationsIdentifying customer needsAdvancing opportunities throughout the sales processMarket mappingTerritory planningAccount prioritizationMaintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements.3. Customer Relationship Management and Field ActivitiesRepresent Cells‑IA throughout Italy through regular face‑to‑face engagement with customers and stakeholders, including:Hospital visitsMeetings with pathologistsMeetings with Digital Pathology leadersMeetings with Clinical DirectorsMeetings with Innovation ManagersMeetings with Procurement teamsAttendance at scientific congresses and industry eventsNetworking with Key Opinion Leaders (KOLs)Develop strategic plans for priority hospitals, including:Decision‑maker identificationClinical champion identificationPublic procurement pathway assessmentDefinition of next actionsThe role requires frequent travel throughout Italy.4. Reference Center DevelopmentIdentify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells‑IA.Lead the relationship from initial engagement through pilot definition, validation, and implementation.Develop a clear strategy to position the reference center as a platform for future commercial expansion.5. Strategic PartnershipsDevelop relationships with organizations that can accelerate market penetration, including:Italian public healthcare organizationsAcademic institutionsIndustry partnersDigital pathology ecosystem stakeholdersEvaluate and develop collaboration opportunities that strengthen Cells‑IA’s position within the Italian healthcare ecosystem.Continuously monitor:Market size and segmentationCompetitor activitiesPublic procurement opportunitiesFunding programsDigital pathology adoptionValidate market information through customer interactions, public procurement intelligence platforms, and direct market feedback.Provide regular strategic recommendations to headquarters.7.



Commercial ReportingMaintain accurate and up‑to‑date reporting of:Commercial activitiesMeetingsOpportunity pipelineStrategic accountsNext actionsEnsure visibility of market progress and support informed commercial decision‑making.The role is expected to continuously maintain and update:Italian Market Development PlanMarket MapTarget Hospital ListKOL MappingStrategic Account PlansOpportunity PipelineReference Center Development PlanMonthly Business Development ReportKey Performance Indicators (KPIs)Performance will be evaluated based on:Development and execution of the Italian market strategyNumber and quality of hospital visits and customer meetingsGrowth of qualified commercial opportunitiesDevelopment of strategic relationshipsIdentification of new opportunities in both public and private sectorsProgress toward establishing an Italian reference centerQuality and progression of the commercial pipelineSupport provided to commercial growth and market expansionRevenue generation is important; however, equal emphasiswill be placed on building the market foundations that enable sustainable long‑term growth.Candidate ProfileThe ideal candidate should demonstrate:Strong business development experience within the healthcare, medical technology, or life sciences sectorsExperience working with the Italian public and/or private healthcare sectorExcellent networking and relationship‑building skillsAbility to develop new markets from an early stageStrategic thinking combined with strong execution capabilitiesExcellent communication and presentation skillsHigh levels of autonomy, initiative, and accountabilityWillingness to travel extensively throughout ItalySalary range: €45,000 - €55,000 gross per year.Languages:Spanish is considered a strong advantageExperience in Digital Pathology, Artificial Intelligence, Diagnostics, or Software as a Medical Device (SaMD) will be highly valued.Success ProfileThis is not a traditional sales role.It is a market development position whose success depends on creating opportunities where they do not yet exist, building trusted relationships with clinical and commercial stakeholders, securing strategic collaborations, and establishing Cells‑IA as a recognized and credible partner within the Italian healthcare ecosystem. xysqume The successful candidate will spend a significant portion of their time engaging directly with customers, hospitals, and partners throughout Italy.Field activity, relationship building, and proactive business development are core responsibilities of the role and essential to achieving Cells‑IA’s strategic objective#J-18808-Ljbffr

📌 Italian Market Development Manager-Digital Pathology & Ai (Milano)
🏢 Laboratorios Farmaceuticos ROVI
📍 Milano