pstrongMultilingual B2B Lead Generation Content Marketing Specialist (open to "categorie protette") /strong /ppLocation: Province of Naples, Italy /ppCompany: Leading manufacturer of electrical components for industrial applications /ppMission: /ppThis role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit).
/ppSummary: /ppThe primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn.
Also, this role aims to increase the salesforce#39;s efficiency and effectiveness through maintenance, optimisation, and support activities.
/ppResponsibilities: /p p1.
Lead Generation and Management: /ppa.
Implement and support the process to move prospect/buyer personae through the funnel.
/ppb.
Define and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. x-sell).
/ppc.
Conduct customer surveys in collaboration with product management and quality control/assurance.
/ppd.
Support new product launches.
/p p2.
Outreach and Social Media: /ppa.
Utilise LinkedIn automation for lead generation.
/ppb.
Provide and update contact lists for outbound call providers.
/p p3.
Content Creation: /ppa.
Create online and offline graphics using tools like Canva.
/ppb.
Identify and generate the content to use for each buyer persona in each of the funnel's stages.
/p p4.
Website Management: /ppa.
Update and improve the company website for lead generation.
/ppb.
Ensure the website is up-to-date and optimised for SEO.
/ppc.
Use WordPress and liaise with developers/designers as needed.
/ppbr / /pp5.
Sales Effectiveness:



/pp· Prepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers.
/p p6.
Processes and Systems: /ppa) Manage ERP data (industry, groups, owner, process).
/ppb) Liaise with external providers for outbound calls, data enhancement, and management as needed.
/ppc) Implement and maintain tools for increased sales effectiveness (e.g., sales-effectiveness forum, web-based catalogue) /p p7.
Technical Tools and Platforms: /ppa.
Be the primary user of tools like Brevo, MeetAlfred, WordPress, etc.
/ppb.
Define and optimise the MAR-TECH stack to introduce automation and use AI where needed.
/ppc.
Select, implement, and use new automation tools.
/p p8.
Reporting and Administration: /ppa.
Monitor and track costs associated with lead generation activities.
/p p9.
Sales Support: /ppa.
Occasionally travel to team meetings, events, or industry conferences.
/p p10.
Strategy /ppa.
Support the definition of the marketing plan.
/ppb.
Support the development and implementation of sales strategies.
/ppbr / /ppRequirements: /pp· Must-haves /ppo Languages: /ppo Fluency in Italian and English (mandatory level B2 or above) /ppo (will be tested during the selection process).
/ppo Advanced Microsoft Office skills: /ppo Word (revisions, cross-references),



PowerPoint (timed presentations) /ppo Excel (Pivot tables, VLOOKUP) /pp(will be tested during the selection process).
/ppbr / /pp· Nice-to-have: /ppo Knowledge of other European languages (Portuguese, Spanish, French, German).
/ppemOther required skills: /em /pp· Excellent interpersonal and communication skills.
/pp· Customer-centric; effectively relates to customers and prospects.
/pp· Perseverance and tenacity; view a "no" as motivation to work harder.
/pp· Flexible and able to optimally allocate time and resources.
/pp· Proactive problem solver with a sense of urgency.
/pp· Action-oriented; takes initiative and does not wait for instructions.
/pp· Team player; works effectively and collaboratively with colleagues.
/pp· Highly organised; capable of achieving goals and meeting deadlines.
/pp· Adaptable; thrives in a start-up environment and shapes undefined processes.
/pp· Resilient under stress; eager to learn and improve daily.
/pp· Ability to multi-task in a fast-paced environment.
/pp· Works independently and as part of a team with open communication.
/pp· Strong professional ethics.
/ppbr / /ppWhy Join Us: /ppThe successful candidate will join a dynamic, growing company with a start-up spirit.
We seek individuals willing to engage deeply, uphold professional ethics, and embrace a meritocratic work approach.
/ppThis role may *NOT* be for you if you: /pp· Dislike working towards targets.
/pp· Prefer highly structured environments.
/pp· Prefer a slower pace.
/pp· Don't embrace change.
/ppbr / /ppHow to Apply: /pp· Cover letter written in English (500 words max) /pp· CV written in English (2 pages max, in CAR format: Challenge/Action/Result) /p

📌 IndustrialB Lead Generation & Content Marketing Specialist (Caivano)
🏢 Megatron Sensors
📍 Caivano