The Advocate Group is proud to be exclusively partnered with Monster Energy, supporting a key strategic hire as the business accelerates its growth across Italy.Si assicuri di inviare la sua candidatura con tutte le informazioni richieste, come indicato nella panoramica del lavoro riportata di seguito.This is a pivotal role focused on building and shaping the Out-of-Home (OOH) channel from the ground up in a market where there is significant untapped opportunity. With strong momentum in modern trade, the next phase of growth is firmly centred on winning in OOH and this hire will be at the forefront of that journey.Based in Milan, you’ll take ownership of defining the channel strategy, influencing execution through bottler and internal stakeholders, and ultimately driving share across key sub-channels including Horeca, petrol, vending, wholesalers and independent stores.The RoleThis is a high-impact, highly visible position combining strategy with hands‑on execution.You will:Define and lead the Out-of-Home channel strategy across ItalyIdentify and prioritise key sub‑channels, building clear execution roadmapsPartner closely with bottler stakeholders to drive alignment and performanceInfluence field teams (TDMs) through Regional Field Managers – not direct line managementLead market visits,



shaping coverage models and route‑to‑market effectivenessDevelop execution standards across priority channels such as:HorecaPetrol stationsVendingEthnic & independent outletsWork cross‑functionally to ensure the right tools, materials and activations are in placeAnalyse performance and implement corrective actions to drive distribution, visibility and rate of saleThis role is critical in bridging strategy and execution, ensuring plans translate into tangible in‑market impact.What Success Looks Like:Growth in Out‑of‑Home market share across ItalyClear sub‑channel prioritisation and structured executionStrong alignment between strategy, bottler execution and field activityImproved distribution, cooler productivity and in‑store visibilityAbout YouWe’re looking for a commercially sharp, field‑oriented operator who thrives in building environments. xysqume You will likely bring:5–7 years’ experience in FMCG (ideally beverages)Background in Sales, Trade Marketing or Channel Development (ideally a blend)Proven ability to run projects end‑to‑end within a channelExperience working with key accounts and senior stakeholdersStrong understanding of Italian market dynamics and regional differencesA hands‑on, execution‑first mindset with the ability to influence without authorityFluency in Italian and strong English communication skills are essential, along with the ability to operate effectively in a fast‑paced, evolving business.#J-18808-Ljbffr

📌 Channel Manager (Turbigo)
🏢 Advocate Group
📍 Turbigo