ph3About Us /h3 pEducato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country. /p h3About Us /h3 pEducato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country. /p h3Your Role /h3 pYou’ll own the go-to-market for Italy end-to-end, working closely with our global team to adapt our playbook to the Italian market. With your deep understanding of Italian student life and the education ecosystem, you’ll shape our market entry strategy—from understanding students and mapping their journeys to launching partnerships and building our social and community presence. /p h3Key Responsibilities /h3 ul liMarket research strategy: Identify segments, map learner journeys, and shape positioning. Build clear launch plans with timelines and channel strategies. /li liCreator partner growth: Find and secure collaborations with Italian creators, educators, universities, and communities. Maintain a pipeline and track impact (reach, sign-ups, CAC, ROI). /li liSocial community building: Launch and grow Educato Italy on TikTok, Instagram, etc. Build and moderate learner communities (Discord, Telegram) and run ambassador programs. /li liContent launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert. /li liUser insights product feedback: Run interviews, surveys, and usability tests. Share insights with Product to drive improvements and close the loop with learners. /li liPost-launch growth reporting: Nurture relationships with partners, scale winning channels,



and report on KPIs to the team so we can double down on what works. /li /ul h3What You’ll Bring /h3 h3Must-Have /h3 ul liNative or fluent Italian, plus very strong English /li liProven experience with influencer/creator marketing and partnerships in Italy /li liTrack record of building and engaging online communities and social channels /li liComfort running user research and turning insights into clear actions /li liAble to own KPIs and make data-driven growth decisions /li liComfortable operating as a versatile generalist in a fast-paced startup; excellent prioritization and project management /li liGenuine interest in education and helping students succeed /li /ul h3Nice-to-Have /h3 ul liKnowledge of Italy’s exam landscape (concorsi pubblici, esame avvocato, medicina, etc.) /li liExperience with paid social, performance marketing, or lifecycle/CRM campaigns /li liExperience taking a product from 0→1 in a market /li liBasic creative skills (Canva, Figma) and landing page builder know-how /li /ul h3Why Join Educato? /h3 ul liMake a real impact: Your work will directly shape how Italian students prepare for life-changing exams /li liHigh ownership, real support: You’ll lead the market launch with a global team backing you. We move fast, iterate, and celebrate wins together /li liEarly-stage upside: Competitive salary plus equity - share in the value you help create /li liMission-driven team: We’re an ambitious but kind team that genuinely cares about each other’s growth and making education less stressful and more accessible /li liTools budget to execute: From creator partnerships to community growth, you’ll have resources to run your playbook /li /ul h3Job Details /h3 ul liCommitment: Full-time, permanent contract (or equivalent if contracting) /li liLocation: Based in Italy /li liStart date: As soon as we find the right person /li /ul pIf you’re passionate about education, enjoy building markets from the ground up, and want to leverage AI to make a real impact, we’d love to hear from you! /p /p #J-18808-Ljbffr

📌 Go‑to‑Market (GTM) Manager - Italy (Italia)
🏢 Educato AI (YC S24)
📍 Italia