IVD Hematology Product Manager – Europe
Location: Italy | France | Spain | Germany | UK | Poland
Mindray – HEMATOLOGY, In Vitro Diagnostics
Shape the future of Hematology diagnostics across Europe
Mindray is redefining what's possible in In Vitro Diagnostics — combining
global scale, strong R&D; investment, and the agility of a fast?growing international business
. As we continue to expand our footprint across Europe, we are looking for an experienced
European IVD Hematology Product Manager
to lead the strategic growth of our Hematology portfolio.
This is a
high?impact regional role
for a senior product or marketing leader who wants to influence
strategy, launches, pricing, and market positioning
across multiple European markets — while working closely with both
local teams and global HQ
.
Why join Mindray?
Global leader with momentum
Mindray is one of the world's leading medical technology companies, with a rapidly growing international IVD business and a strong, long?term commitment to innovation in Hematology and diagnostics.
True regional ownership
This is not a "local marketing execution" role. You will
own the European Hematology strategy
, shape go?to?market plans, influence pricing and tenders, and act as the
key interface between Europe and global HQ
.
Impact at scale
Your work will directly influence how Mindray's Hematology solutions are positioned, launched, and adopted across diverse European healthcare systems — from large strategic accounts to distributor?led markets.
Strong investment in people and products
Mindray continues to invest heavily in
R&D;, product innovation, and international talent
, offering the opportunity to grow with a business that is still expanding its global footprint.




The role
As
European IVD Hematology Product Manager
, you will define and execute the
strategic marketing direction
for Mindray's Hematology portfolio across Europe.
You will lead
product launches, portfolio strategy, pricing, campaigns, and distributor enablement
, while supporting key customers and engaging with
KOLs, scientific communities, and commercial leaders
.
This role combines
strategic thinking, leadership, and hands?on execution
, making it ideal for someone who enjoys shaping strategy and seeing it delivered in market.
Key responsibilities
Strategic leadership & go?to?market
Define and deliver
European Hematology marketing plans
aligned with EU and global objectives
Lead
new product launches
, from market preparation to post?launch optimisation
Monitor market trends, competitive landscape, and customer needs to continuously refine strategy
Develop
pricing strategies
and support complex commercial opportunities, tenders, and strategic accounts
Product, customers & KOL engagement
Act as a
subject?matter expert
for Hematology across Europe
Build and maintain strong relationships with
key customers and opinion leaders
Gather market feedback to influence product development and future roadmap decisions
Distributor & campaign management
Drive
consistent, high?quality go?to?market execution




through distributor networks
Develop and coordinate
integrated marketing campaigns
across digital, events, and congresses
Ensure strong Mindray brand positioning across all European markets
Team leadership & collaboration
Lead and develop
EU local Hematology Product Specialists
Set clear objectives, KPIs, and training standards
Work cross?functionally with Sales, Marketing, HQ product teams, and regional stakeholders
What we're looking for
Minimum 10 years' experience within Hematology IVD products
At least 5 years' customer-facing, field-based Hematology experience, working directly with laboratories, clinicians, or key accounts
Strong expertise across Hematology technologies, applications, and Core Lab (CoreLab) environments
Demonstrated ability to build and maintain Key Opinion Leader (KOL) relationships within the Hematology community
Preferably experience working at regional / international level, ideally within a matrix organisation
Commercial mindset with experience supporting pricing, tenders, and strategic opportunities
Confident communicator able to influence senior stakeholders, distributors, and customers
Fluent English; additional European languages are an advantage
Willingness to travel across Europe (approx. *****%)
Location & flexibility
This role can be based in
Italy, France, Spain, Poland, UK or Germany
, with regular European travel.
Join us
If you are looking for a role where you can
shape strategy, influence markets, and grow with a globally ambitious IVD organisation
, Mindray offers a compelling next step.
Join us and help define the future of
Hematology diagnostics across Europe
.
#LI-REMOTE

📌 European Ivd Hematology Product Manager (Italia)
🏢 Mindray Medical
📍 Italia