Overview
As Web Content Specialist, you will manage and optimize Orient Express Trains & Hotels Italy websites, ensuring brand-consistent content and optimal user experience. You'll publish and curate multilingual content, work hands-on with CMSs, and support SEO and performance improvements. Collaborating with Marketing, Brand, IT and agencies, you'll help turn the website into a powerful communication, discovery and conversion platform. Your autonomy and technical skills will drive site quality, visibility and user journeys.
Responsabilità
Publish, update and quality-check content across WordPress, Drupal and other CMS platforms
Coordinate creation and updates of pages, landing pages, offers and multilingual content
Manage digital assets (images, videos, documents) within CMS and media libraries
Support SEO, GEO and content optimization (metadata, internal links, page structure, search visibility)
Contribute to content optimization for search engines, AI search, answer engines and generative platforms




Analyze website performance and contribute to CRO and UX initiatives
Define and implement A/B testing and other conversion rate optimization initiatives
Support website development through requirements gathering, ticket management, testing, troubleshooting and coordinating new functionalities, plugins and integrations
Manage first-level troubleshooting activities
Requisiti fondamentali
3-5 years of experience in web content management or digital content operations
Hands-on experience with WordPress and Drupal
Knowledge of on-page and technical SEO, CRO and UX principles
Familiarity with GA4, Google Search Console and web analytics tools
Basic knowledge of HTML and CSS
Experience managing tickets, testing, bugs and releases
Excellent command of English
Strong attention to detail, autonomy and stakeholder management skills
autonomy
stakeholder management
attention to detail
WordPress
Drupal
SEO

📌 Web Content Specialist (Latina)
🏢 Accorhotels
📍 Latina