Overview
As a Retail Marketing Activation Expert, you connect adidas Concept Stores with city communities to grow brand heat, cultural relevance, and business impact. You will execute and localize seasonal activation plans, run in-store events, and coordinate with influencers, PR, and media to boost consumer perception and store performance. Collaborating with store leadership and cross-functional teams, you'll deliver innovative activations that are on-brand, timely, and measurable. Your work shapes the in-store consumer journey within a global brand framework.
Retribuzione / Benefits
salary starting from 35k
Meal vouchers
Performance bonuses
Employee discounts online and in-store
Employee Assistance Plan (EAP)
Learning and Development opportunities
Responsabilità
Execute seasonal activation programs aligned with brand guidelines and local context
Develop local activations (windows, VM, in-store comms, events, PR & influencer activations)
Plan and produce high-quality activations and events within stores, ensuring timely delivery and budget adherence
Collaborate with store leadership to integrate activations into the consumer journey and drive business impact
Build relationships with local communities, cultural players, and influencers relevant to sport, style, and culture
Coordinate with Brand, Cultural Marketing, PR, Media, Finance, Legal,



and Europe Retail Marketing to align strategies and KPIs
Partner with external agencies and vendors to co-create activations
Monitor activation performance, collect insights, and optimize accordingly
Manage and optimize the activation budget to maximize ROI while complying with processes
Stay updated on cultural trends, city dynamics, and competitor activity to refresh the activation calendar
Contribute to locally relevant content and storytelling in line with adidas' brand voice
Support cross-functional storytelling and communication assets
Requisiti fondamentali
University degree in marketing and business or equivalent experience
2-3 years in marketing, communication, retail, or retail marketing
Proven track record in planning and delivering marketing activations/events
In-store retail experience is a plus
Strong connection to local trends and the city culture
Excellent project and event management skills
Strong stakeholder management and collaboration abilities with internal and external partners
Knowledge of cross-functional marketing levers (media, PR, influencers)
Analytical and budget management skills
Fluent in Italian and English
MS Office proficiency, especially PowerPoint
stakeholder management
cross-functional collaboration
analytical mindset
creative problem-solving
PowerPoint
MS Office

📌 Retail Marketing Activation Expert (Latina)
🏢 Adidas Group
📍 Latina