ph3CMS /h3pAt ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. /ppZOLL Cardiac Management Solutions offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes. On any given day, clinicians utilize these ZOLL products for tens of thousands of cardiac patients around the world: /pulliLifeVest , the world's first wearable defibrillator, has been trusted to protect more than 1M patients at risk of sudden cardiac death. /liliHFMS (Heart Failure Management system) is a non-invasive, patch-based device that monitors pulmonary fluid levels and has been shown to reduce heart failure readmissions rates by 38 percent. /li /ulh3Position Summary /h3pDirect line reporting to the Director CMS Marketing EMEA, responsibility for the development and execution of local marketing strategy in line with the Zoll CMS Italian operating plan. Responsible for activities to access market opportunity, define business needs and to collaborate with different functional groups to develop and execute marketing plans that will increase Life Vest therapy penetration. Responsible for close collaboration with the Italian field organization to ensure alignment on strategy and to support tactical execution of marketing programs with the field sales teams (TM's, Sales Agents and Sales Management). Accountability for collaboration with the EMEA Medical Education team, the identification and development of KOL customer relationships and the deployment of programs that support Life Vest product adoption and Zoll brand development.



Dotted line reporting to the Italian Managing Director; this to provide input and support to the development of strategies to expand market penetration and increase therapy access across the region. The marketing manager will function as part of the regional EMEA marketing organization, providing input on the broader EMEA commercial strategy, as well as upstream feedback to both the global marketing and product development teams. /ph3Essential Duties and Responsibilities /h3ulliResponsible for the LifeVest marketing and product management in Italy this in close collaboration with the local Geographical Sales Leadership. /liliSupports market analysis and the creation of customer segmentation with associated KPI´s to enhance commercial focus, therapy adoption and sales execution across the region. /liliAdapts EMEA marketing collaterals based on local clinical indications and market segments; this includes the design and execution of messaging, promotional materials, sales tools and proof sources. /liliActively supports the field sales organization, including close collaboration with the Zoll Territory Managers, sales agents and distributors. /liliCollaborates with reimbursement and market access colleagues to identify evidence requirements for improved access in Italy. Supports the creation of program-specific evidence generation plans to full-fill this goal. /liliProvide product,



competitive and clinical data analyses to sales force along with project support for training events with the different selling organizations. /liliCollaborates with the Prof relations group to develop programs that increase ZOLL brand recognition, clinical presence and customer perception at scientific conventions or other relevant Peer Peer events. /liliCollaborate with sales leadership to design and implement promotional programs to maximize impact of sales efforts. /liliManage the analysis of customer satisfaction data and apply such data to improve marketing and product strategies. /liliFoster relationships with key clinical individuals / organizations within the industry. /liliPerforms other duties as assigned by marketing and sales management. /li /ulh3Qualifications /h3pTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. /ph3Educations and/or Experience /h3ulliMinimum of 5+ years of experience in medical device or pharmaceutical marketing required. /lili3+ years of experience in a marketing or field sales position. /liliExcellent analytical, strategic thinking and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required. /liliAbility to interpret and convey clinical data required. Independent thinking and a high level of initiative and the ability to interact well with physician, customers, and key opinion leaders are essential. /liliStrong project management skills and an ability to work within a fast paced, high visibility role. /liliApproximately 30% tr /li /ul /p #J-18808-Ljbffr

📌 ZOLL CMS Marketing Manager (Italy) (Italia)
🏢 Zoll
📍 Italia