OverviewAs CRM & Loyalty Lead for S. Pellegrino and Acqua Panna, you shape data-driven consumer relationships across digital touchpoints.
You will orchestrate a global CRM and loyalty ecosystem, turning acquisition, onboarding, and retention into distinctive experiences.
This role sits at the intersection of brand strategy, data, and premium gastronomy to strengthen engagement and long-term loyalty.
You will shape a scalable CRM framework across markets, collaborating with CX, brand teams and agencies.
This is a chance to drive value for premium brands through innovative, customer-centric programs.
Retribuzione / BenefitsAnnual premio (7% based on company performance)
Permanent full-time contract
Exposure to premium brands and global markets
ResponsabilitàCoordinate CRM acquisition initiatives across priority markets (sweepstakes, promotions, lead gen) and design consumer journeys for acquisition, nurturing, engagement, and retention.
Provide guidance and quality assurance to ensure consistent, premium customer communications across markets.
Contribute to the development of the global community strategy and define member benefits, engagement initiatives, and activation plans.
Monitor CRM performance, identify optimization opportunities, and support testing, personalization,



and data-driven decision making.
Requisiti fondamentali3–5 years of experience in CRM, lifecycle marketing or loyalty; agency/consulting background a plus
Hands-on experience with Salesforce Marketing Cloud or similar platforms
Strong project management skills; experience with JIRA and agile/waterfall/scrum frameworks
Fluency in Italian and English with strong communication skills
Familiarity with reporting tools (Data Studio, Power BI, Tableau) and broader MarTech (CDP, CRM, Ads Platform, CMS)
Ability to translate CRM strategies into operational plans and collaborate with stakeholders across markets and agencies
Basic understanding of data privacy, consent management and CRM compliance
Openness to adopting new tools (Claude, Gemini, ChatGPT) to improve productivity and testing capabilities
Experience supporting CRM acquisition initiatives (sampling, giveaways, promotions)
Awareness of newsletters and D2C trends and personalization strategies
Collaborative mindset with cross-functional teams
Attention to detail and delivery quality
Strategic thinking with ability to translate data into action
Salesforce Marketing Cloud
Data Studio
Power BI

📌 Crm & Loyalty Specialist - Nestlé Waters & Premium Beverages (Milano)
🏢 Nestlé
📍 Milano