ph3As a Retail Marketing Activation Expert, you play a key role within the adidas Concept Stores (adidas Brand Centers + Original Flagship Stores), being responsible for connecting the stores with the city and its communities, driving brand heat, cultural relevance, and business impact. /h3pThrough a best-in-class mix of retail activation, events, influencers, PR, media, and community engagement, you ensure that our Concept Stores are best in class. /ppYou will bridge the consumer journey in-store with adidas’ brand strategy in the city, working closely with internal and external stakeholders to deliver innovative, consistent, and impactful activations that strengthen both consumer perception and stores performance. /ph3Key Responsibilities /h3ulliEnsure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into the Concept store context. /liliDevelop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR influencer activations) to complement the global and European brand calendar /liliAct as project and event producer: plan, organize and deliver high-quality activations and events within the stores, ensuring flawless execution, timeliness, and adherence to budget. /liliPartner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact. /liliBuild and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture within the city, particularly when it comes to Orignals Flagship Store. /liliCollaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution. /liliPartner with external agencies, suppliers, and communities to co-create and deliver activations. /liliEnsure continuous consumer and business insights collection: monitor stores KPIs, analyze performance of activations, and provide recommendations for optimization.



/liliManage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI. /liliStay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar. /liliSupport in creating locally relevant content, storytelling and communication assets in line with adidas’ brand voice and guidelines. /li /ulh3Key Relationships /h3ulliEurope Brand Marketing to execute the seasonal Concept Stores activation program, and share all plans with key stakeholders. /liliLocal Brand and Retail Marketing for support in delivering the Key City store marketing and activation initiatives. /liliLocal Brand Marketing and Cultural marketing for connecting to the locally relevant sports influencers. /liliLocal Visual Merchandising and OC for product layout and merchandising. /liliLocal marketing agencies and vendors for various events and activations. /liliSenior Store Manager and other Key City store staff. /li /ulh3What We're Looking For In You /h3ulliUniversity degree in marketing and business or equivalent professional experience. /lili2-3 years of experience in marketing, communication, retail and/or retail marketing experience. /liliProven track record in planning and delivering marketing activations and/or events. /liliIn-store retail experience is a plus. /liliPassion and knowledge of local trends, lifestyle trends and consumer, with strong connection to the city. /liliExcellent project and event management skills. /liliStrong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders (retail leaders, brand teams, agencies, communities). /liliKnowledge of cross-functional marketing levers such as media,



PR and influencers. /liliAnalytical skills and budget management skills. /liliFluent in Italian and English. /liliProficient in MS Office, particularly PowerPoint. /li /ulh3What we offer: /h3ulliSalary starting from 35k /liliPerformance bonuses /liliEmployee discounts online and instore /liliEmployee Assistance Plan (EAP) /liliWelfare and Corporate benefits program /liliLearning and Development Opportunities /liliExposure to international brand /li /ulpSound good? /ppNot the right jobfor you? There are thousands of opportunities atadidasaround the world. Find the one with your name on it. /ph3THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES /h3h3AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. /h3ullibCOURAGE: /bSpeak up when you see an opportunity; step up when you see a need.. /lilibOWNERSHIP: /bPick up the ball. Be proactive, take responsibility and follow-through. /lilibINNOVATION: /b Elevate to win. Be curious, test and learn new and better ways of doing things. /lilibTEAMPLAY: /b Win together. Work collaboratively and cultivate a shared mindset. /lilibINTEGRITY: /b Play by the rules. Hold yourself and others accountable to our company’s standards. /lilibRESPECT: /b Value all players. Display empathy, be inclusive and show dignity to all. /li /ulpAt adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. /pp– Culture Starts With People, It Starts With You – /ppBy recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. /p /p #J-18808-Ljbffr

📌 Retail Marketing Activation Expert (Roma)
🏢 Adidas
📍 Roma