Company descriptionPublicis GroupeFounded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.LePub is part of Publicis Groupe, the world’s third-largest communications group.What can we do as Publicis Groupe?Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.And what makes us unique?We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviors, distinctive character, and a relentless focus on our clients: the Power of One.About LePubYou can either adapt to change, ignore it, or lead it. What will you choose?Our MissionWe believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change.The only constant in this world is change. You can either adapt to it, ignore it, or lead it.Lead the Change is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day.Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey,



anywhere in the world.OverviewWe are looking for a Content Strategy LeadReporting to the Head of Content, the successful candidate will join our Content team and bring 7-8+ years of experience in social media strategy, digital communications, and brand planning, ideally gained within creative, social-first, or integrated agency environments.The Content Strategy Lead will be responsible for defining and driving social media strategies across a portfolio of clients, ensuring that brands remain culturally relevant, audience-centric, and impactful across platforms. The role combines strategic thinking, client leadership, team management, and a deep understanding of the ever-evolving social ecosystem.ResponsibilitiesKey ResponsibilitiesLead the development of integrated social media strategies for local and global clients across multiple categories.Define platform-specific approaches, channel architectures, content ecosystems, and audience engagement strategies.Translate business, marketing, and communication objectives into actionable social strategies that drive brand growth.Act as the strategic lead and trusted advisor for clients on all social-first and digital culture topics.Guide social planning throughout campaign development, ensuring alignment between strategy, creativity, content, media, and production.Monitor cultural, consumer, and platform trends, identifying opportunities for brands to participate in relevant conversations.Deliver audience, competitive, and social landscape analyses to uncover insights and recommendations.Lead strategic workshops, presentations, and client-facing meetings.Manage and mentor a team of Social Strategists, fostering growth, collaboration, and strategic excellence.Collaborate closely with Creative,

📌 Content Strategy Lead (Milano)
🏢 Publicis Media
📍 Milano