Position: General Manager - Cherry Creek

Location: Denver, CO

Job Id: 220

# of Openings: 1

General Manager - Cherry Creek

The NOW, a massage boutique, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today's fast paced digital society, their goal is to offer high-quality, affordable massage services in an inspired setting. After launching in 2015, The NOW quickly became a wellness destination for globe-trotting influencers and locals alike. With boutiques currently open from coast to coast and several locations on the horizon.

We design our services to be convenient, affordable, and high-quality always. The menu of customizable enhancements makes personalizing your service simple. Our interiors are recognized for their elevated aesthetic, inspired by exotic destinations around the world. The NOW is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.

ABOUT THE ROLEThe General Manager is responsible for the leadership and mentoring of the Experience Guide, Massage Therapist, and leadership teams while overseeing seamless operations of the business, top-level guest experience, and ensuring profitable business practices. The focus of this job is making connections with people, motivating and inspiring them to achieve results. We look for individuals who embody leadership, motivation, organization, and a sense of urgency while remaining guest and member centric.

Poise and an engaging, empathetic communication style based on natural warmth and enthusiasm is the key to achieving the goals of this job.



Driving toward success requires not only strong initiative and self-direction but also the ability to influence and manage others effectively.

The General Manager serves as an ambassador of The NOW's vision, ensuring that every member and guest experience reflects our Brand Truths. – LIVE IN THE NOW, KINDNESS IS MAGIC, CARE FOR THOSE WHO CARE FOR OTHERS, AUTHENTICITY ALWAYS

RESPONSIBILITIESThe General Manager is responsible for key tasks related to leadership, management, and operations, ensuring to include specifics about managing people, KPIs, and the P&L.; Excelling in "selling;

" ideas, policies,products, and services within the boutique team and to our members and guests. The fast-paced, results-oriented environment demands quick adaptability and the skill to motivate others to adjust to business challenges and achieve organizational goals.

Recruitment, hiring, and continuous development of the team, both front desk and Massage Therapist

Performance management (document and delivery) and maintaining positive relationships within the team

Resolve guest issues and employee relations in a manner reflective of The NOW Brand Truths

Mentor and coach team members to excel in their roles and achieve their goals

Efficiently managing payroll and scheduling demands in a timely manner

Build and maintain team schedules to maximize productivity and efficiency

Financial acumen is essential for adhering to and monitoring budgets and driving sales





Perform accounting duties, such as recording daily cash flow, managing payroll, and executing inventory

Upholds our high standards of cleanliness, safety, and compliance (including massage therapy laws)

Plan and overseeing promotions and collaborations with local businesses to enhance our brand presence

Next-level guest experience, addressing online reviews, and community engagement

QUALIFICATIONS

2+ years of management experience

2+ years of industry or likeminded business experience (operating a fast-paced, high-volume business)

Membership program and/or wellness industry experience preferred

Proven track record in sales and building a recurring guest base with a sense of community

Business acumen: ability to quickly understand and address business information (e.G., profit and loss statements, budgets and sales forecasts, labor forecasting, etc.)

Excellent communication, listening, and computer skills

Ability to work flexible hours including nights, weekends, holidays

Must be a team leader and enjoy mentoring people

COMPENSATION AND BENEFITS

Pay range: $65,000 - $75,000 annually

Agevolazioni package includes medical, dental, paid time off

This position was opened on 1/30/2026 and there is an immediate need to fill this role. As such, applications will be accepted until 2/13/2026, but that deadline may be extended should the need arise to screen additional applicants.

The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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📌 General Manager - Cherry Creek - $65,000 - $75,000 A Year (Roma)
🏢 The NOW
📍 Roma