About us

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20 countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

Marketing

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.

About the role

You will report to the Media Manager and will support in all data-driven marketing activities across multiple channels engaging our target audiences in all stages of the funnel. You should have a good idea of how digital tools add value to company strategy and performance. Our ideal candidate has been previously involved in projects about digital transformation and activation; is motivated by working on insight-driven strategic campaigns and projects, with a genuine understanding of and appreciation for excellence in performance and customer service; as well as with the ability to work in multifunctional teams.

A proactive approach for taking part to innovative e-commerce and digital projects is highly desired.

Your responsibilities

- Oversee digital & Performance campaign design & setup




- Advise on digital channel mix & design customer journey's by touchpoints
- Manage and advise ongoing optimizations during campaigns
- Mange all our Performance and ecommerce campaigns
- Work alongside the Consumer Engagement Lead Household brands to create an overall digital activation (brand and product) driving the digital strategy and learning agenda, ensuring that all digital channels are delivering to brand objectives
- Drive data driven marketing across brands, harnessing insights and data activation that can be used to further refine the marketing strategy
- Media agency management as well as working closely with brand teams to ensure that best practice planning and activation principles are adhered to across digital media investment and measured accordingly
- Work closely with Digital Activation team to ensure execution, optimisation and reporting of all digital campaigns consistently with full media operating model
- Up skill internal stakeholders on digital media best practices and keep them updated on significant changes to the digital media marketplace

The experience we're looking for

- Educational Background in Data Management, Media, Statistics or equivalent
- Solid understanding of digital media planning and activation within the Italian market, including advanced TV, digital audio, digital out-of-home, retail media beyond social, search, online video and display
- At least 5 years of experience in driving media and performance campaigns in a fast-evolving market, working either at a leading company / agency within media or digital marketing
- Experienced and competent using digital platforms e.g. Google Ads, Business Manager, DV360, Google Analytics, AMC,



Amazon DSP and Sponsored Ads etc.
- Enjoy problem solving and driving inflight campaign optimization to maximise campaign performance
- Solid previous experience in digital marketing project management with local, global and external partners
- Fluency in Italian and English

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support.

Joining our Milan HQ, we can offer you these local benefits:

- CCNL Chimico-Farmaceutico: Permanent contract
- Annual premio incentive
- Flexible hybrid working model (3 office days & 2 days at home, with flexibility to choose which weekdays are spent at the office)
- Work abroad remotely up to 4 weeks per year in any country of your choosing
- Daily €9 meal voucher for each day worked
- One-time working-from-home office-set up budget
- Life and permanent disability insurance
- Additional private health insurance supplementing the CCNL coverage

Pay transparency

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is 45.000€ - 55.000€ annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

📌 Digital Performance Lead (Milano)
🏢 Vestacy
📍 Milano