Our client is a growth-stage B2B software company moving from $3M to $10M ARR over the next 12 to 18 months. Marketing runs lean and in-house. Paid media is already live across Google, LinkedIn, Facebook, and ChatGPT at $6,000 to $7,000 per month, and HubSpot is the system of record for everything. They are hiring a Demand Gen Manager to own that engine and scale it against the ARR target. The role reports to the acting head of marketing and works directly with sales on pipeline.

Need to have qualifications:

- 6+ years in B2B demand generation or growth marketing, with direct ownership of pipeline targets
- Deep LinkedIn expertise across organic and paid. Lead gen forms, boosted posts, and a content system you have run yourself (60-30-10 or equivalent)
- HubSpot mastery. Workflows, lists, lifecycle stages, forms, and attribution reporting. HubSpot is the core system here, not a side tool
- Paid ads ownership. Managed at least $5,000 per month in spend and scaled a channel at least 5x
- Hands-on with GTM and intent data tools such as ZenABM or HubSpot intent credits
- AI tooling in the daily workflow. ChatGPT, Claude, and prompt-driven process design
- In-house company experience. Agency-only backgrounds are a disqualifier
- Stable tenure history. One short stint is acceptable, a pattern of them is not

Nice to have:





- MCP or agent workflows that connect AI tools to HubSpot and other systems
- B2B SaaS experience at the $3M to $10M ARR stage
- ABM program experience, from target account list build to sales handoff
- Track record building reporting that ties spend to pipeline and closed revenue
- Experience supporting a small sales team directly rather than through a marketing ops layer

Responsibilities:

- Own LinkedIn as the primary demand channel. Content calendar, boosted posts, lead gen campaigns, and audience building
- Run and scale paid media across Google, LinkedIn, Facebook, and ChatGPT within the current budget, then build the case for increasing it
- Build and maintain campaign infrastructure in HubSpot, including workflows, lifecycle stages, forms, and attribution
- Use intent data to build target account lists and route qualified accounts to sales
- Report weekly on spend, MQLs, SQLs, and pipeline created. Pipeline contribution is the scoreboard, not impressions
- Run structured tests on creative, audiences, and offers, and document what works
- Build AI-assisted workflows that increase output without adding headcount
- Partner with sales on messaging, offers, and lead handoff so marketing-sourced leads convert
- Own a demand plan tied to the $3M to $10M ARR path and report progress against it

📌 Demand Generation Specialist (Modena)
🏢 Remote Growth Partners
📍 Modena