ppIn this Specialist, Practice Marketing – Industry role, you drive marketing programs that raise Bain’s visibility and credibility among priority clients. You’ll partner with practice leaders and marketing colleagues to execute cross-channel campaigns and account-based initiatives that support growth. The role offers global exposure and the chance to influence Bain’s market positioning through data-driven insights and collaboration with editorial, digital, and events teams. You’ll work hands‑on to optimize campaigns, events, and assets that matter for key accounts, shaping our industry leadership. /pulliDevelop and execute marketing strategies that boost awareness and credibility for Bain among priority accounts and clients /liliIdentify target audiences and channels (events, advertising, speaking opportunities, influencer collaborations) to reach them /liliAnalyze data to generate performance insights and optimize activities for key decision-makers /liliMonitor industry and marketing trends to inform decision-making /liliConduct market and competitor research to refine positioning and approach /liliUse Bain’s CRM to support audience targeting and priority accounts data needs in collaboration with CRM colleagues /liliPlan and execute marketing activities for priority accounts with alignment to industry and capability strategies /liliMaintain relationships with priority accounts to inform plans and outreach /liliDeliver cross‑channel campaigns (email, paid media, social, video, in‑person activations)



and optimize channel mix /liliCollaborate with Client Heads and account teams to identify high‑relevance opportunities and run account‑based marketing in support of sales plays and must‑win opportunities /liliCreate and update foundational marketing assets (webpages, partner profiles, materials) /liliSupport email campaigns with content framing and targeted mailings to priority audiences /liliAdvise on and use internal content marketing platforms to aggregate data and identify gaps /liliMeasure campaign results with analytics and feedback to refine strategies for priority accounts /liliSupport event execution for conferences and client events, coordinating with account teams /liliPrepare communications to promote marketing activities to internal audiences /liliContribute to process improvements and problem‑solving with teammates /liliAdopt new tools, including GenAI, to increase team efficiency /liliBe flexible and adapt to new projects and team needs as they arise /lili3-4+ years of relevant B2B marketing experience /liliExpertise in marketing programmes and processes /liliStrong written and oral communication; able to liaise with senior stakeholders with minimal guidance /liliAbility to engage with external contacts as a Bain marketing representative /liliClient‑centric mindset and calm under pressure with adaptability to senior input /liliExperience coordinating and executing projects and large events, including budget management /liliproblem‑solving /liliCRM usage and data analysis /lilicampaign analytics /lilicontent and asset management /li /ulpSpecialist, Practice Marketing – Industry varese, lombardia, it /p /p #J-18808-Ljbffr

📌 Specialist, Practice Marketing – Industry (Varese)
🏢 Bain
📍 Varese