Overview
As Product Marketing Manager for BYD in Europe, you own the complete bus product lifecycle—from market insight and regulatory alignment to positioning and GTM execution.
You collaborate with European operators, municipalities, HQ product teams, and regional sales to ensure competitive offerings and regulatory compliance.
You'll drive product definition and lifecycle performance, with an emphasis on energy efficiency, TCO, and depot-charging integration.
This role combines strategic planning with hands-on Go-to-Market leadership to shape BYD's European bus portfolio.
Responsabilità
Define and steer the European bus product strategy and roadmap, aligned with EU regulations, operator needs, and benchmarks across citybus, intercity, and coach segments
Incorporate operator requirements, tender specs, and market intelligence into product specs and positioning
Shape differentiation through value proposition, focusing on energy efficiency, TCO, passenger experience, and depot?charging integration
Lead GTM strategy, launch governance, and cross?functional readiness with sales, service, engineering, tenders, and HQ
Own full lifecycle from introduction to phase?out, ensuring regulatory compliance and commercial effectiveness
Develop and maintain sales enablement tools, tender docs, technical files, catalogues, and training materials
Support pricing strategy, TCO modelling, and commercial offers (vehicle + charging + depot energy solutions)
Lead launch readiness activities (documentation, demo fleet planning, internal comms, GTM governance)
Monitor product performance, operator satisfaction,



and competitive landscape to drive improvements
Provide technical-commercial support to regional sales teams, tender offices, and key accounts
Ensure compliance with European regulations, homologation, safety standards, and market norms
Requisiti fondamentali
Strong product planning capabilities and understanding of EV systems (battery, powertrain, charging)
Experience in product marketing, positioning, and value proposition design
Solid knowledge of GTM strategy and launch management
Ability to translate customer requirements into actionable product specs
Analytical mindset: market intelligence, benchmarking, and TCO modelling
Familiarity with European truck regulations, homologation, and fleet operations
Knowledge of bus products and public transport is valued
Cross?functional leadership and stakeholder management (HQ, R&D;, sales, service, tenders)
Excellent communication; ability to simplify complex technical topics
Structured, creative thinking and problem?solving; strong decision-making
Customer-centric mindset and strong business acumen
Ability to work with multi-country teams and cultures; positive attitude
Experience as Product or Sales Manager in automotive, preferably Bus/Commercial Vehicles
Engineering or Business?related Bachelor's degree
Excellent English and another European language
Willingness to travel up to 30%
Cross-functional leadership
Clear communication
Structured and analytical thinking
EV systems knowledge (battery, powertrain, charging)
Go-to-Market strategy and launch management
Regulatory compliance and homologation processes (EU)

📌 Europe Product Marketing Manager - Bus (Milano)
🏢 BYD EUROPE
📍 Milano