Director of Sales & Marketing
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Azienda : Ihg, L.c. Tipo Lavoro : Tempo pieno Italy

Descrizione Lavoro - Director of Sales & Marketing
Description

Commercial Strategy

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- Develop, implement and continuously refine the hotel's integrated commercial strategy , on a total revenue perspective.

- Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.

- Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.

- Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.

- Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability.

Sales Leadership

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- Develop annual and long-term sales strategies across all market segments.

- Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients , in accordance with the distribution guidelines of IHG Hotels & Resorts.

- Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.

- Drive leisure, luxury, strategic MICE and group business while optimising business mix.

- Identify new revenue opportunities and strategic partnerships.

- Represent the hotel during sales missions and international roadshows.

Marketing & Brand Positioning

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- Develop and execute comprehensive marketing and communication strategies.

- Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.

- Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy.

- Oversee creative content, photography, video production and storytelling initiatives.

- Ensure brand consistency across all communication channels.

Public Relations

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- Develop and execute strategic PR plans.

- Build relationships with international media, luxury travel journalists and influencers.

- Coordinate press trips, media events and hotel launch activities.

- Act as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events.

Distribution & Commercial Systems

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- Optimise distribution strategies across all sales channels.





- Maintain strong knowledge of luxury booking platforms and preferred distribution channels.

- Drive direct business while optimising OTA performance and cost of acquisition.

- Utilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance.

Luxury Consortia & Partnerships

Develop and strengthen relationships with leading luxury travel networks including:

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- Virtuoso

- Signature Travel Network

- Serandipians

- Internova Travel Group

- Traveller Made

- American Express Fine Hotels + Resorts

- Preferred partner programmes and other strategic luxury distribution channels.

Commercial Performance

Monitor and analyse key commercial performance indicators including:

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- Occupancy

- ADR (Average Daily Rate)

- RevPAR

- Market Share

- GOP Contribution

- Channel Mix

- Customer Acquisition Cost

- Brand Awareness

- Digital Performance Metrics

- ROI on Marketing Investments

Develop strategic action plans based on performance analysis and market intelligence.

Leadership Responsibilities

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- Build, lead and inspire a high-performing Sales & Marketing team.

- Foster a culture of collaboration, accountability, innovation and excellence.

- Manage departmental budget, recruitment and employee engagement initiatives.

- Coach, mentor and develop team members to achieve exceptional performance.

- Promote an environment based on trust, respect and continuous improvement.

Candidate Profile

The successful candidate will possess:

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- Extensive experience as Director of Sales & Marketing, Director of Commercial or Senior Commercial Leader within luxury five-star hotels.

- Previous pre-opening luxury hotel experience is highly desirable.

- Experience with IHG Hotels & Resorts or another international luxury hotel company is considered a strong advantage.

- Excellent written and spoken English and Italian.

- Comprehensive knowledge of the Italian luxury hospitality market and international luxury travel segments.

- Excellent understanding of the Taormina destination, Sicily and the wider Mediterranean luxury market.

- Proven success in developing and implementing integrated commercial strategies.

- Strong expertise across Sales, Marketing, Revenue Management collaboration, Digital Marketing and Public Relations.





- Extensive knowledge of luxury distribution channels and sales platforms.

- Strong network within the international luxury travel industry.

- Experience managing CRM systems, commercial technologies and hotel sales platforms ;

- Strong analytical skills with the ability to interpret commercial KPIs and convert insights into business results.

- Excellent negotiation, communication and presentation skills.

- Willingness to travel extensively in Italy and internationally

- Eligibility to work in Italy.

Personal Competencies

We are looking for an inspiring leader who demonstrates:

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- Exceptional emotional intelligence.

- Outstanding interpersonal and relationship-building skills.

- A naturally engaging, charismatic and outgoing personality.

- Passion for luxury hospitality, lifestyle brands and guest experiences.

- Strong commercial acumen and entrepreneurial thinking.

- Confidence, resilience and sound judgement.

- Professional credibility and integrity.

- The ability to inspire confidence among colleagues, owners, partners and clients.

- Exceptional personal presentation, reflecting the standards of an international luxury lifestyle brand.

- The ability to create a positive, trusting and high-performing workplace culture.

Qualifications

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- Bachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline are a preferred plus.

- Master's Degree or professional qualifications in Sales, Marketing or Hospitality Management are considered advantageous.

What We Offer

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- A unique opportunity to shape the commercial success of one of Sicily's most prestigious luxury hotel openings.

- Membership of the Executive Committee of Kimpton Villa Miramare Taormina.

- The opportunity to work with one of the world's leading luxury lifestyle hospitality brands.

- An annual employment contract commencing in September 2026.

- Following a successful performance assessment, the position can be converted into a permanent employment contract according to obtained results.

- Competitive executive compensation package, performance incentives and benefits.

- International career development opportunities within Kimpton Hotels & Restaurants and IHG Hotels & Resorts.

Informazioni sull'azienda

Ihg, L.c.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. xjncmbx Want to be part of the journey?

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📌 Director Of Sales & Marketing (Italia)
🏢 Ihg, L.C.
📍 Italia