In this role you will design and drive digital marketing for online life insurance products, focusing on Term Life (TCM) and direct distribution. You will work within the Direct Protection business to optimize acquisition, retention, and conversion through data-driven campaigns and AI-enabled tooling. You’ll collaborate with agencies, IT, and cross-functional teams to ensure brand consistency and measurable performance. This is an opportunity to shape digital journeys for protection products in an international, inclusive environment. You will report insights to leadership and contribute to market expansion and partner relationships.salary range 45,000–50,000 grossemployment under National Collective Labor Agreement for Insurance Companiescompany-wide inclusion and equal opportunity policiesinternational and cross-functional collaborationopportunity for professional growth and developmentDesign and run digital campaigns for online life insurance products (TCM) aligned with brand and business goalsDevelop and optimize online sales funnels to boost acquisition, retention, and conversions using data insightsCoordinate with external agencies and partners to manage social media, PPC,



and lead generationProvide cross-functional support to Direct Business operations for alignment across departmentsMonitor digital KPIs and adjust strategies for ongoing performance improvementMaintain brand and layout consistency across digital touchpoints per group standards and local marketsPrepare performance reports with strategic insights for Head of Direct Protection Business and Branch ManagerManage relationships with brokers, affinity groups, and business partners to grow opportunitiesCollaborate with IT to implement website changes and support new digital initiativesBachelor in Marketing5–10 years in digital marketing or digital distribution, xysqume ideally in life insurance or financial servicesProven D2C experience and online funnel managementFluent in Italian and English (written and spoken)Generative AI knowledge a plusProficiency with digital marketing tools and platformsStrong analytical mindset with ability to translate data into actionExcellent communication and stakeholder management in international, cross-functional settingsProactive, results-oriented problem-solverproactivedigital marketing tools and platformsdata analysis and interpretationGenerative AI knowledge#J-18808-Ljbffr

📌 Digital Marketing Specialist (Bardi)
🏢 Allianz
📍 Bardi