ph3Your Role and Impact /h3 /brpAs a Retail Marketing Activation Expert, you play a key role within the adidas Concept Stores (adidas Brand Centers + Original Flagship Stores), being responsible for connecting the stores with the city and its communities, driving brand heat, cultural relevance, and business impact.
/p /brpThrough a best-in-class mix of retail activation, events, influencers, PR, media, and community engagement, you ensure that our Concept Stores are best in class.
/p /brpYou will bridge the consumer journey in-store with adidas' brand strategy in the city, working closely with internal and external stakeholders to deliver innovative, consistent, and impactful activations that strengthen both consumer perception and stores performance.
/p /brh3Key Responsibilities /h3 /brul /brliEnsure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into the Concept store context.
/li /brliDevelop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR influencer activations) to complement the global and European brand calendar /li /brliAct as project and event producer: plan, organize and deliver high-quality activations and events within the stores, ensuring flawless execution, timeliness, and adherence to budget.
/li /brliPartner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact.
/li /brliBuild and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture within the city, particularly when it comes to Orignals Flagship Store.
/li /brliCollaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR,



Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution.
/li /brliPartner with external agencies, suppliers, and communities to co-create and deliver activations.
/li /brliEnsure continuous consumer and business insights collection: monitor stores KPIs, analyze performance of activations, and provide recommendations for optimization.
/li /brliManage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI.
/li /brliStay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar.
/li /brliSupport in creating locally relevant content, storytelling and communication assets in line with adidas' brand voice and guidelines.
/li /br /ul /brh3Key Relationships /h3 /brul /brliEurope Brand Marketing to execute the seasonal Concept Stores activation program, and share all plans with key stakeholders.
/li /brliLocal Brand and Retail Marketing for support in delivering the Key City store marketing and activation initiatives.
/li /brliLocal Brand Marketing and Cultural marketing for connecting to the locally relevant sports influencers.
/li /brliLocal Visual Merchandising and OC for product layout and merchandising.
/li /brliLocal marketing agencies and vendors for various events and activations.




/li /brliSenior Store Manager and other Key City store staff.
/li /br /ul /brh3What We're Looking For In You /h3 /brul /brliUniversity degree in marketing and business or equivalent professional experience.
/li /brli2-3 years of experience in marketing, communication, retail and/or retail marketing experience.
/li /brliProven track record in planning and delivering marketing activations and/or events.
/li /brliIn-store retail experience is a plus.
/li /brliPassion and knowledge of local trends, lifestyle trends and consumer, with strong connection to the city.
/li /brliExcellent project and event management skills.
/li /brliStrong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders (retail leaders, brand teams, agencies, communities).
/li /brliKnowledge of cross-functional marketing levers such as media, PR and influencers.
/li /brliAnalytical skills and budget management skills.
/li /brliFluent in Italian and English.
/li /brliProficient in MS Office, particularly PowerPoint.
/li /br /ul /brh3What We Offer /h3 /brul /brliSalary starting from 35k /li /brliCCNL Commercio - Level 2 /li /brliMeal vouchers /li /brliPerformance bonuses /li /brliEmployee discounts online and instore /li /brliEmployee Assistance Plan (EAP) /li /brliWelfare and Corporate benefits program /li /brliLearning and Development Opportunities /li /brliExposure to international brand /li /br /ul /brpadidasCareers /p /brpTHROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES /p /brpadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an equal opportunity employer.
/p /p #J-*****-Ljbffr

📌 Retail Marketing Activation Expert (Lazio)
🏢 Adidas
📍 Lazio