As a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You'll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders.

This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption. Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes.

medical dental life vision paid time off discounts on Stanley Black & Decker tools

Oversee product lifecycle from launch to promotional strategy

Conduct market analysis to guide positioning and pricing

Collaborate with sales and marketing for launches and enhancements

Monitor product performance and market trends

Analyze pricing and profitability to optimize margins





Develop and implement trade marketing strategies to drive sales

Conduct market research and competitor analysis

Execute campaigns to increase brand awareness and product adoption

Align company strategy with key customers and account plans

Maintain clear stakeholder communication and ensure strong commercial materials

Achieve targets, drive growth, and identify new sales opportunities

Excellent analytical and communication skills

High self-motivation with ability to energize others

Structured way of working

Fluent in English or near B2 level

Proficient with MS Office (Excel and PowerPoint)

Bachelor in Business Studies with focus on Marketing

1–2 years of experience in Product Marketing or Trade Marketing analytical mindset clear communication self-motivation team collaboration structured planning

MS Office (Excel, PowerPoint)

📌 Trade Marketing Specialist (Vimercate)
🏢 Altro
📍 Vimercate