In this Specialist, Practice Marketing – Industry role, you drive marketing programs that raise Bain's visibility and credibility among priority clients. You'll partner with practice leaders and marketing colleagues to execute cross-channel campaigns and account-based initiatives that support growth. The role offers global exposure and the chance to influence Bain's market positioning through data-driven insights and collaboration with editorial, digital, and events teams.

You'll work hands‐on to optimize campaigns, events, and assets that matter for key accounts, shaping our industry leadership.

Develop and execute marketing strategies that boost awareness and credibility for Bain among priority accounts and clients

Identify target audiences and channels (events, advertising, speaking opportunities, influencer collaborations) to reach them

Analyze data to generate performance insights and optimize activities for key decision-makers

Monitor industry and marketing trends to inform decision-making

Conduct market and competitor research to refine positioning and approach

Use Bain's CRM to support audience targeting and priority accounts data needs in collaboration with CRM colleagues

Plan and execute marketing activities for priority accounts with alignment to industry and capability strategies

Maintain relationships with priority accounts to inform plans and outreach

Deliver cross‐channel campaigns (email, paid media, social, video, in‐person activations) and optimize channel mix





Collaborate with Client Heads and account teams to identify high‐relevance opportunities and run account‐based marketing in support of sales plays and must‐win opportunities

Create and update foundational marketing assets (webpages, partner profiles, materials)

Support email campaigns with content framing and targeted mailings to priority audiences

Advise on and use internal content marketing platforms to aggregate data and identify gaps

Measure campaign results with analytics and feedback to refine strategies for priority accounts

Support event execution for conferences and client events, coordinating with account teams

Prepare communications to promote marketing activities to internal audiences

Contribute to process improvements and problem‐solving with teammates

Adopt new tools, including GenAI, to increase team efficiency

Be flexible and adapt to new projects and team needs as they arise

3-4+ years of relevant B2B marketing experience

Expertise in marketing programmes and processes

Strong written and oral communication; able to liaise with senior stakeholders with minimal guidance

Ability to engage with external contacts as a Bain marketing representative

Client‐centric mindset and calm under pressure with adaptability to senior input

Experience coordinating and executing projects and large events, including budget management problem‐solving

CRM usage and data analysis campaign analytics content and asset management

Specialist, Practice Marketing – Industry varese, lombardia, it

📌 Specialist, Practice Marketing - Industry (Varese)
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📍 Varese